📍 𝐖𝐡𝐲 𝐍𝐀𝐏 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 𝐈𝐬 𝐂𝐫𝐮𝐜𝐢𝐚𝐥 𝐟𝐨𝐫 𝐋𝐨𝐜𝐚𝐥 𝐒𝐄𝐎?

(NAP = Name, Address, Phone Number)
Think of NAP as your business’s digital identity.
If that identity is messy, Google won’t trust you…