Author

Reputation House

@reputation.house

articles: 11
total claps: 13
top claps: 10
avg read: 4.2 min
active: 2026-05-25 → 2026-06-13

Wiki topics

ECO · Economy · General · 8 MKT · Marketing · General · 5 AI · AI · General · 4 BIZ · Business Strategy · 4 DIG · Digital Marketing · 4 📺 · Media · General · 3 MIC · Microbiology & Immunology · 3 🎬 · Film & Television · 2

Top tags

#pdr ·9 #digital-risk-protection ·7 #marketing ·5 #ai ·4 #digital-marketing ·4 #digital-risk-management ·3 #digital-risk ·2 #cmo ·2 #reputation-management ·2 #investor-relations ·1

AI DSN ECO SPT MKT

RE Reputation House

When SERP and AI Give Different Answers About the Same Brand

We were running a reputation audit for a mid-sized e-commerce client — nothing exotic, standard brand health check before a product launch…

Jun 13, 2026 · 4 min read · 10 claps #erp #ai #artificial-intelligence

MKT ECO

RE Reputation House

Reputation DD Before the LOI: Why M&A Buyers Are Checking Google Before Checking the Books

There’s a moment in every acquisition process where the buyer’s team sits in a conference room, staring at a data room full of audited…

Jun 01, 2026 · 3 min read · 3 claps #pdr #digital-risk #digital-risk-protection

Reputation DD Before the LOI: Why M&A Buyers Are Checking Google Before Checking the Books

MKT ECO

RE Reputation House

CMO in Crisis: Why Having a Big Agency on Retainer Isn’t the Same as Being Ready

There’s a moment every CMO knows but rarely discusses openly. The negative story breaks — a product recall, an executive misconduct…

Jun 02, 2026 · 7 min read · 0 claps #cmo #marketing #digital-risk-protection

CMO in Crisis: Why Having a Big Agency on Retainer Isn’t the Same as Being Ready

AI SPT ECO

RE Reputation House

What Investors See When They Search Your Name in ChatGPT

When a venture partner types your founder’s name into Perplexity or ChatGPT before a term sheet meeting, they aren’t running a Google…

May 27, 2026 · 6 min read · 0 claps #investor-relations #ai #pdr

What Investors See When They Search Your Name in ChatGPT

ECO MKT MDA BIO

RE Reputation House

Forget Virality. This Is What Actually Matters

A two-year study of 39 global brands and 2 million mentions reveals the metric that marketing teams have been optimizing for is almost…

May 25, 2026 · 6 min read · 0 claps #brand-reputation #reputation-management #content-marketing

Forget Virality. This Is What Actually Matters

AI TCH ECO MDA

RE Reputation House

When AI Monitoring Sends a Signal–Who Is Responsible for the Decision?

The market for brand monitoring tools has never been more crowded. Sentiment dashboards, AI-powered alert systems, social listening…

Jun 09, 2026 · 4 min read · 0 claps #ai-monitoring #ai #digital-risk-protection

When AI Monitoring Sends a Signal–Who Is Responsible for the Decision?

MKT ECO MDA BIO

RE Reputation House

The Virality Trap: When Your Content Goes Too Far and Your Audience Stops Buying

There’s a specific point at which emotional intensity stops converting consumers and starts converting them into an audience. Data from 2…

May 29, 2026 · 4 min read · 0 claps #digital-marketing #digital-risk-protection #pdr

The Virality Trap: When Your Content Goes Too Far and Your Audience Stops Buying

ECO MDA BIO

RE Reputation House

The War Room Myth: Why Most Companies Build Crisis Infrastructure After the Crisis

There’s a pattern that plays out with remarkable consistency across industries. A reputational crisis hits — a viral video, a regulatory…

Jun 11, 2026 · 3 min read · 0 claps #crisis-management #management #pdr

The War Room Myth: Why Most Companies Build Crisis Infrastructure After the Crisis

ECO MDA MKT

RE Reputation House

The Accountability Gap: Why Reputation Intelligence Without an Owner Is Just Expensive Noise

A company buys a premium monitoring platform. Alerts fire. Dashboards turn red. Somewhere in a shared Slack channel, a notification gets a…

Jun 03, 2026 · 3 min read · 0 claps #reputation-intelligence #digital-risk-protection #pdr

The Accountability Gap: Why Reputation Intelligence Without an Owner Is Just Expensive Noise

AI MKT ECO

RE Reputation House

Nine Weeks, Nine Companies, One Pattern: When AI Hype Becomes a Financial Risk Event

There’s a sequence that repeats itself so reliably it almost looks engineered. A company announces an AI initiative. The stock pops…

Jun 07, 2026 · 3 min read · 0 claps #pdr #digital-risk-protection #digital-marketing

Nine Weeks, Nine Companies, One Pattern: When AI Hype Becomes a Financial Risk Event

ECO MDA MKT

RE Reputation House

The CMO Has Three Agencies and No One to Call

There’s a moment every CMO dreads. Not the quarterly review. Not the board presentation. The moment a journalist calls with “We’re…

May 30, 2026 · 3 min read · 0 claps #cmo #marketing #digital-risk-protection