ECO AR Arjun Raj 6 Months Building a B2B Platform: What I Got Wrong About Buyers Every founder has a story about building something they were certain buyers wanted, and discovering they had built something slightly, or…
MKT AR Arjun Raj The Moment I Realised Exporters Were Losing Deals Over a Google Search The conversation that changed everything about how I thought about TradesLynk took place over a video call with a cumin exporter…
ECO MKT SOC AR Arjun Raj Building Trust in a Market Where Trust Is Currency There is a phrase that trade finance professionals use: “The biggest risk in cross-border trade is not price risk or logistics risk. It’s…
ECO MKT AR Arjun Raj The RFQ System: Why We Built It and What It Revealed About Sourcing Behaviour TradesLynk launched with a straightforward inquiry system. Buyer finds product(https://tradeslynk.com/products). Buyer fills inquiry form…
ECO MKT AR Arjun Raj What 40+ Countries Taught Me About Export Documentation Before building the verification system for TradesLynk, I had a naive assumption about export documentation.
ECO LIF AR Arjun Raj Why Zero Commission Is Not a Business Problem — It’s a Focus Problem The first question every investor and advisor asks about TradesLynk is: “How do you make money if you don’t take commission?”
ECO MKT AR Arjun Raj Why I’m Building for the Exporter First (and the Buyer Second) In marketplace thinking, there is a classic chicken-and-egg problem. You need buyers to attract exporters. You need exporters to attract…
ART AR Arjun Raj The Hardest Part of Building TradesLynk Isn’t the Tech Before I started building TradesLynk, I expected the technology to be the hardest part. Laravel architecture, database schema design…
ECO MKT AR Arjun Raj The Difference Between a Verified Exporter and a Good Exporter I want to address something that I think about every time I explain how TradesLynk’s verification system works.
ECO MKT SOC AR Arjun Raj What a Freight Forwarder Told Me That Changed Our Verification Approach I was attending a small trade logistics event in Chennai when I had a conversation that I keep returning to.
ECO MKT SPR AR Arjun Raj The Day a Spice Exporter from Kochi Changed How I Think About Market Access I did not expect a cardamom(https://tradeslynk.com/category/spices/cardamom) story to be the thing that clarified TradesLynk’s purpose for…