ECO MDA GEN AR Arthnova When Blockbuster Had a Chance to Buy Netflix for $50M (and Said No) In 2000, Reed Hastings flew to Dallas to meet with Blockbuster CEO John Antioco. He had a proposal: Blockbuster should buy Netflix for $50…
ART LIF AR Arthnova What Myntra’s AR Try-On Says About India’s Mobile-First Shopping Indians love shopping for fashion online. But they hate returning things.
MDA AR Arthnova When Kurkure Fought (and Won) the “Plastic Rumor” Battle In the mid-2000s, a rumor started spreading across India. Kurkure, one of the country’s most popular snacks, was made of plastic.
SOC AR Arthnova When Pepsi Almost Became a Military Superpower (Yes, Really) In 1989, Pepsi became the sixth largest military in the world. Not because they invaded anyone. Because the Soviet Union paid for soda with…
AR Arthnova How Mother Dairy Competes With Amul in Delhi (and Survives) In most of India, Amul is the undisputed king of dairy. Their brand dominance is so complete that “Amul” and “butter” are practically…
