Author

Cat How

@cat_how

articles: 11
total claps: 82
top claps: 34
avg read: 1.6 min
paywalled: 11
active: 2019-07-12 → 2019-08-19

Wiki topics

DSN · Design · General · 10 BRD · Branding & Identity · 8 ECO · Economy · General · 5 MKT · Marketing · General · 3 VIS · Visual & Graphic Design · 2 🎬 · Film & Television · 2 🖊️ · Illustration & Drawing · 1 👗 · Fashion · 1

Top tags

#design ·10 #branding ·8 #brands ·5 #marketing ·3 #creative-direction ·3 #brand-strategy ·2 #brand-messaging ·1 #positioning ·1 #explainer-videos ·1 #startup ·1

DSN

CA Cat How · How&How Journal

Writing Brand Messaging that Resonates

A brand message should be simple, but the thinking behind it should be complex. Here’s how to work it out.

Jul 15, 2019 · 2 min read · 34 claps paywalled #branding #design #brand-messaging

DSN MKT ECO

CA Cat How · How&How Journal

What is Content Strategy?

We look at how we help clients get the right content, to the right users, at the right time.

Jul 15, 2019 · 1 min read · 32 claps paywalled #content-strategy #branding #design

DSN ECO MKT SPR

CA Cat How · How&How Journal

How to turn your Website into a Lead Generation Tool

A website should always have a clear purpose: to sell something, generate interest, or provide information.

Aug 19, 2019 · 3 min read · 8 claps paywalled #marketing #lead-generation #website-design

How to turn your Website into a Lead Generation Tool

DSN

CA Cat How · How&How Journal

What is Art Direction?

To art direct is to unify the vision of a brand and all its output. Here’s a bit more about it.

Jul 15, 2019 · 1 min read · 3 claps paywalled #design #art-direction #branding

DSN ART

CA Cat How · How&How Journal

What is Brand Illustration?

Brand illustration is the use of illustration to add depth, character and feeling to a company’s brand.

Jul 12, 2019 · 1 min read · 2 claps paywalled #illustration #brands #branding

DSN MDA

CA Cat How · How&How Journal

My Week in Images

As creative director at Polleni, I invest time into making sure I reference as much imagery as possible. Here’s my weekly round up.

Jul 12, 2019 · 0 min read · 2 claps paywalled #creative-direction #design #branding

DSN ECO

CA Cat How · How&How Journal

Our Approach to Brand Consultancy

How we use solutions, research, analysis and general marketing knowledge to help companies create a successful brand and sell more.

Jul 12, 2019 · 2 min read · 1 claps paywalled #branding #design #brand-consultancy

DSN ECO MKT

CA Cat How · How&How Journal

What is a Brand Archetype?

Successful brands have a strong sense of identity, one that mirrors the hopes and aspirations of their customers.

Jul 24, 2019 · 3 min read · 0 claps paywalled #marketing #branding #design

DSN

CA Cat How · How&How Journal

How to Create a great Business Card

Business cards might seem old-school, but they still have value! Here’s how to make them as memorable as you can.

Jul 12, 2019 · 2 min read · 0 claps paywalled #business #business-cards #design

ECO MKT

CA Cat How · How&How Journal

Explainer Videos for Startups

Some points we always bear in mind when creating animated explainer videos for our startup clients.

Jul 15, 2019 · 2 min read · 0 claps paywalled #marketing #explainer-videos #startup

DSN ART MDA

CA Cat How · How&How Journal

My Week in Images

As a creative director, I invest time into referencing as many images and styles as I can. Here’s what I’ve been looking at this week.

Jul 15, 2019 · 0 min read · 0 claps paywalled #creative-direction #creative-director #pinterest