Author

Jim Warren

@infomercial_com

articles: 9
total claps: 8
top claps: 8
avg read: 4.1 min
active: 2019-09-27 → 2024-09-01

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ECO · Economy · General · 7 MKT · Marketing · General · 4 🎬 · Film & Television · 3 CRY · Crypto & Web3 · 2 RAG · RAG & Retrieval · 1 GEN · Genomics & Sequencing · 1 FIN · Fintech & Banking · 1 🛠️ · Crafts & DIY · 1

Top tags

#drtv ·9 #direct-response ·5 #infomercial ·5 #direct-response-marketing ·4 #direct-resposne ·4 #advertising ·2 #marketing ·2 #media-buying ·2 #infomericial ·1 #george-foreman ·1

ECO MKT

JI Jim Warren

How Ronald Reagan Birthed the Infomercial Era

When Ronald Reagan took office in 1981, his administration made the policy changes for commercial deregulation. This change had a profound…

Sep 01, 2024 · 3 min read · 8 claps #drtv #reaganomics #direct-resposne

How Ronald Reagan Birthed the Infomercial Era

ECO MKT

JI Jim Warren

Is Direct Response Right for You?

The answer is a very definite “maybe.” Direct Response, like every other form of advertising has its time and place. I believe that Direct…

Oct 03, 2019 · 14 min read · 0 claps #drtv #direct-resposne #media-buying

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JI Jim Warren

The Top Eight Direct Response TV Production Companies: Crafting Campaigns That Convert

In the fast-paced world of advertising, direct response television (DRTV) remains a powerhouse for businesses seeking immediate customer…

Aug 29, 2024 · 5 min read · 0 claps #production-companies #drtv #infomercial

The Top Eight Direct Response TV Production Companies: Crafting Campaigns That Convert

ECO

JI Jim Warren

Using Direct Response to Build Your Brand

Whether you are defending a brand’s dominate market position or seeking to attain it, direct response is relevant to your future. You may…

Sep 27, 2019 · 4 min read · 0 claps #drtv #direct-resposne #direct-resposne-marketing

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JI Jim Warren

The George Foreman Grill: The Infomercial That Defined the 90s

In the world of late-night television, few things are as memorable as the infomercials that dominated the airwaves in the 1990s. These…

Aug 27, 2024 · 3 min read · 0 claps #drtv #direct-response #direct-response-marketing

The George Foreman Grill: The Infomercial That Defined the 90s

ECO

JI Jim Warren

David Ogilvy and His Influence on Direct Response Marketing

David Ogilvy, famously known as the “Father of Advertising,” transformed the industry by blending creativity with research-driven…

Aug 29, 2024 · 3 min read · 0 claps #drtv #infomercial #infomercial-companies

David Ogilvy and His Influence on Direct Response Marketing

ECO MDA

JI Jim Warren

Decade of Direct: How the 1980s Revolutionized TV with the Dawn of Infomercials

The 1980s were a golden era for the infomercial industry, a time when late-night television transformed into a platform for a new breed of…

Aug 28, 2024 · 2 min read · 0 claps #1980s #direct-response #infomercial

Decade of Direct: How the 1980s Revolutionized TV with the Dawn of Infomercials

ECO MKT

JI Jim Warren

The Top Three Infomercial Beginner Mistakes to Avoid

Making a profit through Direct Response advertising means paying close attention to the pennies and knowing which beginner mistakes to…

Oct 05, 2019 · 2 min read · 0 claps #drtv #direct-resposne #advertising

The Top Three Infomercial Beginner Mistakes to Avoid

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JI Jim Warren

The Average Cost of an Infomercial in 2024: What You Need to Know

In 2024, the world of infomercials continues to be a powerful platform for direct-to-consumer marketing, but the costs associated with…

Aug 27, 2024 · 1 min read · 0 claps #infomercial #drtv #direct-response