Author

Mat Nelson

@matnelsonppc

MA Mat Nelson · Fullstack PPC

Why We Need to Treat AI Agents Like New Employees

Think about the last time your company hired someone new. There was an onboarding process, right? Paperwork, introductions, training…

Apr 20, 2026 · 3 min read · 4 claps #ai #generative-ai-tools #ai-agent

MA Mat Nelson · Fullstack PPC

Google’s machine learning is remarkably good at finding cheap conversions. The problem is, cheap and valuable are rarely the same thing.

Jun 23, 2026 · 5 min read · 0 claps #google-ads #ppc-marketing #paid-media

ECO MKT

MA Mat Nelson · Fullstack PPC

And what you should do next to protect your data strategy

Jul 06, 2026 · 5 min read · 0 claps #first-party-data #content-management #ga4

MA Mat Nelson · Fullstack PPC

How human-in-the-loop AI agents are helping PPC pros reclaim 90% of their workweek

Apr 04, 2026 · 3 min read · 0 claps #google-ads #ppc-marketing #ai-agent

MKT ECO

MA Mat Nelson · Fullstack PPC

Not all disruption is bad. Sometimes, it’s exactly what we need to get back on track.

May 26, 2026 · 3 min read · 0 claps #google-ads #google-ads-tips #google-ai-overview

ECO MKT

MA Mat Nelson · Fullstack PPC

If Your Consent Banner Is Missing, Your Tracking Goes Dark

Apr 29, 2026 · 3 min read · 0 claps #google-ads #ppc-marketing #cookie-consent

MKT

MA Mat Nelson · Fullstack PPC

The CRM Gap and the Data Threshold

May 10, 2026 · 3 min read · 0 claps #google-ads #google-ads-tips #google-ads-campaign

MA Mat Nelson · Fullstack PPC

For years, my “Fullstack” toolkit was built on a foundation of JavaScript.

Apr 09, 2026 · 2 min read · 0 claps #google-ads #google-ads-tips #google-ads-scripts