Author

Pranav Kumar

@pranavcx

articles: 11
total claps: 19
top claps: 6
avg read: 8.6 min
paywalled: 7
active: 2023-03-05 → 2026-06-23

Wiki topics

ECO · Economy · General · 4 PHM · Pharmacology & Drug Discovery · 4 CLI · Clinical Medicine · 3 AI · AI · General · 2 🥊 · Combat Sports · 2 MKT · Marketing · General · 2 CRM · Email & CRM · 2 🏛️ · Politics · 1

Top tags

#pharmaceutical ·3 #infection-prevention ·2 #infection-control ·2 #antimicrobial-resistance ·2 #healthcare ·2 #pharma-marketing ·2 #customer-experience ·2 #customer-engagement ·2 #design-thinking ·1 #artificial-intelligence ·1

ECO MKT MED

PR Pranav Kumar · Customer Centricity in Life Sciences

The I.N.S.I.G.H.T.S. Brand Plan Framework: A Complete Guide for Indian Pharmaceutical Marketers

Introduction: Why Indian Pharma Needs a New Brand Planning Approach

Feb 05, 2026 · 13 min read · 6 claps paywalled #pharmaceutical-marketing #brand-planning #pharma-marketing

MED ECO MKT SPT

PR Pranav Kumar · Customer Centricity in Life Sciences

The Doctor’s Journey Map: Your GPS to Winning in India’s Branded Generic Market

Think of the last time you used Google Maps for a road trip.

Nov 25, 2025 · 11 min read · 6 claps paywalled #customer-experience #customer-service #customer-engagement

The Doctor’s Journey Map: Your GPS to Winning in India’s Branded Generic Market

AI MED ECO MKT

PR Pranav Kumar

The New Value Proposition for Pharma: Redefining Doctor-Pharma Engagement

Introduction Healthcare and pharmaceutical sectors are experiencing unprecedented change as artificial intelligence becomes increasingly…

Jun 08, 2025 · 9 min read · 5 claps #pharmaceutical #pharma-marketing #customer-experience

The New Value Proposition for Pharma: Redefining Doctor-Pharma Engagement

SPT

PR Pranav Kumar

The Icarus Paradox: A Systemic Analysis of the December 2025 IndiGo Operational Collapse, Customer…

Executive Summary

Dec 09, 2025 · 13 min read · 1 claps paywalled

The Icarus Paradox: A Systemic Analysis of the December 2025 IndiGo Operational Collapse, Customer…

PR Pranav Kumar

G-SPARC: A Crucial Platform for Global South Countries in the Fight Against Infectious Diseases and…

Introduction

Aug 14, 2024 · 4 min read · 1 claps #medical #infection-prevention #infection-control

G-SPARC: A Crucial Platform for Global South Countries in the Fight Against Infectious Diseases and…

MKT TCH ECO MDA BIO SOC

PR Pranav Kumar

When a Cockroach Became a Case Study: What the Viral Rise of the Cockroach Janta Party Teaches…

A rigorous, politically neutral analysis of one of the fastest-growing social media phenomena in Indian internet history — written for…

May 23, 2026 · 15 min read · 0 claps paywalled #digital-marketing #viral-marketing #public-relations

When a Cockroach Became a Case Study: What the Viral Rise of the Cockroach Janta Party Teaches…

MED SPT SOC AI

PR Pranav Kumar

When the Evidence Bends: Data Manipulation, Trial Misconduct, and Patient Safety in the Global…

EXECUTIVE SUMMARY

Jun 23, 2026 · 14 min read · 0 claps paywalled #drug-safety #public-health #pharmaceuticals-industry

When the Evidence Bends: Data Manipulation, Trial Misconduct, and Patient Safety in the Global…

AI ECO HUM DSN

PR Pranav Kumar

Mastering Design Thinking to Lead Human-Centred Innovation in the Age of AI

A post workshop read for MBA Participants of the University of Hyderabad attending workshop on the topic on October 15, 2025 facilitated by…

Oct 17, 2025 · 7 min read · 0 claps paywalled #design-thinking #artificial-intelligence #innovation

Mastering Design Thinking to Lead Human-Centred Innovation in the Age of AI

PR Pranav Kumar

World Hand Hygiene Day 2025: A Call to Action for the Global South

Pranav Kumar. Joint Secretary- Infection Control Academy of India

May 04, 2025 · 3 min read · 0 claps paywalled #infection-control #infection-prevention #antimicrobial-resistance

World Hand Hygiene Day 2025: A Call to Action for the Global South

PR Pranav Kumar

Top 5 Benefits of Using a Professional GST Return Filing Service

Managing the complexities of GST return filing can be a time-consuming and daunting task for businesses, especially with the constant…

Aug 22, 2024 · 3 min read · 0 claps #gst-return #gst-return-online #gst-return-filing

Top 5 Benefits of Using a Professional GST Return Filing Service

PR Pranav Kumar

Indian Pharma Industry at a Cross Road

The Indian Pharma Industry has come a long way since its inception in the early 1930s. Over the years, the industry has evolved into a key…

Mar 05, 2023 · 1 min read · 0 claps