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Shashank Paliwal

@shashankpaliwal

articles: 1
total claps: 0
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avg read: 4.3 min
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active: 2026-06-12 → 2026-06-12

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DIG · Digital Marketing · 1 ECO · Economy · General · 1 GRW · Growth & Analytics · 1 ML · Machine Learning · 1 🔬 · Science · General · 1

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#data-science ·1 #marketing-analytics ·1 #python ·1 #attribution-modeling ·1 #digital-marketing ·1

SH Shashank Paliwal

Multi-Touch Attribution: Why Last Click Is Lying to You

By Shashank Paliwal | Data Science Manager | Marketing Analytics

Jun 12, 2026 · 4 min read · 0 claps paywalled #data-science #marketing-analytics #python

Multi-Touch Attribution: Why Last Click Is Lying to You