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Rittman Analytics Blog

@mark-rittman

articles: 12
total claps: 285
top claps: 149
avg read: 9.0 min
active: 2023-10-12 → 2026-06-07

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GRW · Growth & Analytics · 11 🔧 · Data Engineering · 8 LLM · Large Language Models · 5 AGT · AI Agents · 3 AI · AI · General · 3 🏃 · Running & Endurance · 2 🏛️ · Politics · 1 🎵 · Music & Audio · 1

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#looker ·6 #bigquery ·5 #modern-data-stack ·4 #claude-code ·3 #data-analytics ·3 #dbt ·3 #segment ·2 #dbt-labs ·2 #google-cloud-platform ·2 #google-cloud ·2

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MA Mark Rittman · Rittman Analytics Blog

Why We’ve Tried to Replace Data Analytics Developers Every Decade Since 1974

Inspired by Stephan Schwab’s article “Why We've Tried to Replace Developers Every Decade Since 1969”, that story could just as well apply…

Jan 18, 2026 · 14 min read · 149 claps #data-analytics #artificial-intelligence #data-engineering

Why We’ve Tried to Replace Data Analytics Developers Every Decade Since 1974

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MA Mark Rittman · Rittman Analytics Blog

So, Just How Relevant is Multi-Touch Attribution to Marketers in 2026?

If you’re running marketing for a B2C business, it’s somewhat of an understatement to say you’ve probably noticed that attribution has…

Jan 28, 2026 · 10 min read · 34 claps #marketing #ga4 #segment

So, Just How Relevant is Multi-Touch Attribution to Marketers in 2026?

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MA Mark Rittman · Rittman Analytics Blog

How Rittman Analytics uses AI-Augmented Project Delivery to Provide Value to Users, Faster

Our latest case study features Barton Peveril College in Eastleigh, UK and the AI-augmented delivery approach we used to ship their Looker…

Jan 16, 2026 · 5 min read · 26 claps #claude-code #ai #looker

How Rittman Analytics uses AI-Augmented Project Delivery to Provide Value to Users, Faster

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MA Mark Rittman · Rittman Analytics Blog

Google Next 2026: What’s New for Looker, BigQuery, Data Platforms and Agentic Analytics

Lydia, Olivier Dupuis and I were representing Rittman Analytics at Google Next 2026 in Las Vegas this last week, and it certainly was an…

Apr 26, 2026 · 17 min read · 20 claps #google-next #looker #bigquery

Google Next 2026: What’s New for Looker, BigQuery, Data Platforms and Agentic Analytics

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MA Mark Rittman · Rittman Analytics Blog

One Person Many Roles: Designing a Unified Person Dimension in Google BigQuery

When building our internal data warehouse, we quickly noticed that people and companies sit at the centre of most business processes and…

Jan 25, 2026 · 6 min read · 12 claps #data-warehousing #data-modeling #bigquery

One Person Many Roles: Designing a Unified Person Dimension in Google BigQuery

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MA Mark Rittman · Rittman Analytics Blog

Rittman Analytics 2025 Wrapped : A Year of Platforms, People and High-Performing Data Teams

Spotify has Wrapped. Everyone else has year end lists. Here’s our take on 2025 at Rittman Analytics.

Dec 15, 2025 · 5 min read · 12 claps #wrapped #modern-data-stack #looker

Rittman Analytics 2025 Wrapped : A Year of Platforms, People and High-Performing Data Teams

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MA Mark Rittman · Rittman Analytics Blog

You Probably Don’t Need an RFP

Many organisations still use large, prescriptive RFPs to select partners for data platform and analytics projects. These documents often…

Dec 09, 2025 · 4 min read · 10 claps #data-analytics #vendor-selection #google-cloud

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MA Mark Rittman · Rittman Analytics Blog

Opinionated, AI-Enabled & Modern: The Story Behind Rittman Analytics’ New Website

Over the past few years, we’ve built and modernised data platforms for dozens of digitally native businesses. The patterns are consistent…

Aug 29, 2025 · 4 min read · 7 claps #looker #segment #generative-ai-use-cases

Opinionated, AI-Enabled & Modern: The Story Behind Rittman Analytics’ New Website

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MA Mark Rittman · Rittman Analytics Blog

Rittman Analytics and Coalesce 2023, San Diego — we’ll be there!

Coalesce 2023, the annual get-together of the analytics engineering ecosystem hosted by our partners at dbt Labs is running next week in…

Oct 12, 2023 · 1 min read · 5 claps #dbt-labs #analytics-engineering #modern-data-stack

Rittman Analytics and Coalesce 2023, San Diego — we’ll be there!

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MA Mark Rittman · Rittman Analytics Blog

Introducing the Wire Framework: The “Secret Sauce” Behind Our AI-Augmented Analytics Project…

If you’ve tried asking Claude or ChatGPT to generate a dbt model or a fact table definition for you, it’s impressive how fast it can…

Feb 25, 2026 · 20 min read · 4 claps #claude-code #gemini-cli #dbt

Introducing the Wire Framework: The “Secret Sauce” Behind Our AI-Augmented Analytics Project…

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MA Mark Rittman · Rittman Analytics Blog

Making Agentic Analytics More Accurate using Anthropic’s Agentic Data Stack and the Wire Framework

Anthropic published a blog article last week, “How Anthropic enables self-service data analytics with Claude”, describing an approach to…

Jun 07, 2026 · 21 min read · 3 claps #anthropic-claude #wire-framework #agentic-analytics

Making Agentic Analytics More Accurate using Anthropic’s Agentic Data Stack and the Wire Framework

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SA Saverro Suseno · Rittman Analytics Blog

You Think You’re a Data Analyst. You Might Actually Be an Analytics Engineer

You’ve got the title, the warehouse access, and a growing collection of dashboards with your name on them. You’re delivering numbers…

Jan 27, 2026 · 3 min read · 3 claps #mentorship #data-analyst #motivation