3 essential pillars that drive human behavior …

I think I will keep this one short …

Just learn this formula and you will know how to drive (and in a way control) a human behavior … shocked !!

The formula is B = MAT ….

That's it !! this formula is what is used by most if not all social media sites around you ..

The Fogg behavioral model designed by Dr B.J. Fogg emphasizes that 3 key levers that drive human behavior:

• Motivation.
• Access.
• Trigger.

This trio is what makes a person take an intended action .. miss even one and the chances are slim to none…

Believe it or not this is how many products hook you !!

Alright lets take a simple example to solidify this concept.

Lets say .. the action is to start a diet .. lets see what happens if even one element of the Fogg model is not present …

Case 1 : You wanted to keep a diet, the healthy food requires time and effort to prepare, but the junk food was so easily accessible that you could not control and gave into those craving and boom goes your diet .. this is a lack of access..

Case 2 : You saw no tangible changes in yourself and so thought that the whole point is moot , you started doubting your effort.. and again .. boom goes the diet .. this is a lack of motivation.

Case 3 : This is probably the most intuitive one yet .. you don't even see the need to diet !! There is nothing within you that is prompting and hinting you that .. “dude you need to control yourself and loose some weight!!” .. that dear friends is a lack of trigger (this is an internal trigger but there could be external ones.)

Believe me many of the actions you take (or don’t) is due to these 3 levers …

I think this is a very good learning, I just read it in a book a few days ago … thought of sharing it … its kinda fun to know .. isn’t it !!

Anyways that's it for the day .. see you on day 7 of 30 .. Cheers !!