Built from the ground up. Two brothers, one legacy.

Dev Upreti & KSI at the photoshoot of PRIME Hydration

From Roommates to Global Icons 🌍

The bond between Dev Upreti and KSI is a testament to the power of brotherhood and shared ambition. More than just best friends, their journey from the trenches to the top of the world “hits different.”

The Journey 📈

• The Struggle (2016–2019): Back when the world hadn’t yet recognized their potential, Dev and KSI were roommates navigating the uphill battle of the industry. They shared the same roof, the same risks, and the same relentless drive to succeed.
• The Present: Proving that loyalty pays off, they still live together in England today — only now, it’s from a position of undisputed global influence.

Global Impact & Business Mastery 💼

Today, they aren’t just names; they are brands. Their influence spans across the UK, USA, Canada, Spain, and beyond.

Beyond their status as media personalities, both have evolved into highly successful businesspeople, turning their creative visions into global empires. They’ve proven that when you have the right person by your side, the struggle isn’t just a phase — it’s the foundation for a legacy.

Two brothers. One incredible story. Still living the dream together.