Introducing Stirling, Your New AI Creative Director

Today, I’m stoked to announce the launch of Stirling.

Stirling is an AI-powered tool that creates static ad campaigns in just 60 seconds with one click.

No annoying chatbots. No crazy prompts. No complex software.

Just paste your product page URL, click “Create Ads” and Stirling creates beautifully designed, high-converting static ads ready for your next Meta campaign.

Ads created with Stirling ( TryStirling.com )

Why me? Why now?

I’ve spent years in advertising. In creative teams at some of the biggest agencies in the world. I’ve also honed my skills in digital product design. Then along came AI. I combined my experience in advertising with elite digital product design. Stirling was born.

Also… Designers hate creating ads

My fellow designers don’t get excited about designing ads! They love creating websites, apps, branding and print designs. So I figured, why not automate the process?

How Stirling works

Creating ads with Stirling is done is 3 simple steps:

1. Sign up for a free account at TryStirling.com
2. Paste your product page URL
3. Tap “Create Ads”
4. Stirling reads your product page and creates your ads! Done.

A strategist, copywriter, art director and designer in one

Stirling is not just a design tool. Stirling learns about your product and writes your caption, headline and subheader copy. It also designs your ads, complete with headline, sub-header and product image.

Not as creative as a human (but pretty damn good)

Ads created with Stirling ( TryStirling.com )

I’ll be the first to admit Stirling is not better at creating ads than human creative teams (with an emphasis on the creative part).

But Stirling is very fast and the results are good. Solid hooks, strong copy and great design and art direction.

Stirling’s AI is trained on thousands of real-world ad campaigns, angles and direct marketing techniques.

Below are some examples of what Stirling has created so far. It is programmed with a total of 12 different, proven hooks and examples.

Ads created with Stirling ( TryStirling.com )

Who is Stirling for?

Stirling is made for ecommerce store owners who sell physical products in the health, wellness and beauty space. With Stirling you can create ads for things like creatine, teeth whitening products and massage guns. Stirling is not made for service-based businesses, or anything to do with fashion.

Stirling’s brand

Stirling logo ( TryStirling.com )

I didn’t want to name the app “AdBot” or “AdMakerPro”. I wanted it to sound like an old school advertising agency. All of the great advertising agencies were named after the people who created them, Leo Burnett, DDB and Droga5, for example. So Stirling felt like a great fit, as Stirling can be both the name of an advertising agency and an AI agent. Kinda like Claude.

Don Draper of Sterling Cooper

Can’t I just create ads with ChatGPT?

You could. But it would take a lot of time and effort to get the same results as Stirling.

Stirling is powered by 3 premium AI tools, all working in unison. First, Firecrawl scrapes your page, learns about your product and downloads images.

Next, Stirling uses Google Gemini to analyse the details about your product and write a creative brief, copy headlines and captions. Finally, Stirling uses Googles Nano Bana model to create the final ad image.

Instructing all of this is a very comprehensive library of prompts that I engineered based on proven advertising hooks, angles and formats that I have personally created for the app.

There’s a lot going on in the background within a very simple user experience!

Stirling is trained on millions of successful ad hooks and angles

The future of Stirling

In the future, I see Stirling as a complete ad agency, able to create any type of ad including television ads.

For now, I’m starting with simple, static ads for Meta. I want the tool to absolutely nail the copy and design. The results I’m seeing so far are pretty damn good!

Give Stirling a try today, It’s free.

Ready to try Stirling? Head on over to TryStirling.com — you can get your first 3 ads for free! After that, you can buy a one-off pack, or subscribe to a monthly or yearly subscription.