Marketing Campaign for New Product Launch

For “Try it On”, an AI photo editing startup

Create a marketing campaign idea in response to the fictional brief.

The Brief: Try it on AI is launching a new product — an “AI F&B Studio” that allows restaurants to create high-quality images of their menu items simply by uploading a pic of the actual dish or prompting for it. The marketing objective is awareness among Florida F&B outlets.

The KPIs are website traffic and social media engagement. Your imaginary budget is $5k.

Deliverables: Max 3 slides in a Canva Presentation or Google Slides link (make sure it’s public to view). Don’t worry about it being pretty — the most important part here is your strategic and creative thinking.

Creative Skill Test Imagine you need to run a paid media awareness campaign to promote our Corporate Services to the education industry. More details about our Corporate Services: https://www.tryitonai.com/teams

Create a static OR video ad (use AI or Canva) that includes a clear message and CTA. What’s important in this test is the messaging you choose and attention to detail in the creative.

Deliverable:

A link to your ad creative. Ensure we can view it, aka set it to public view.

Static

*Click Here for Video*

Results

Managed the allotted campaign fund to efficiently work across organic and paid media to raise awareness of the new AI F&B studio.

Planned and managed key performance indicators for different media channels.