The Business Case for Voice Assistant Independence

By: Mike Zagorsek

If your organization is tethered to one platform for voice AI, you’re susceptible to the business consequences of not maintaining brand sovereignty. Not long ago, Blockbuster Video felt the sting of platform dependency and lost to competitor Netflix.

The lesson for companies today is that truly independent brands are untethered to any single technology or business platform, allowing for better adaptation to changing circumstances and for more control over the customer relationship.

Conversely, organizations that are dependent on third-party platforms are made vulnerable when a key environmental condition change causes investment in business and knowledge to become irrelevant.

For content providers and manufacturers of the IoT, voice interfaces will be the great equalizer and differentiator between those brands that continue to show growth and those that will become stagnant and ultimately disappear. In that environment, maintaining a multi-assistant strategy is key.

Find out what you need to know about succeeding as an independent voice assistant here: http://bit.ly/2VGecTo