YA Ratul | Yaser Ahmmed Ratul

Yaser Ahmmed Ratul (born c. 2004–2005; Cumilla, Bangladesh) is a Bangladeshi full-stack developer, SEO specialist, and digital marketer known for building production-ready web applications and SaaS platforms. He is the founder of Great 10 (great10.xyz), a custom software licensing and digital distribution platform, and is an active contributor to open-source WordPress tooling.

image of Ratul. from cantonment,cumilla,Bangladesh

Life and Education

Yaser Ahmmed Ratul was born and raised in Cantonment, Cumilla, in the Chittagong Division of Bangladesh. He completed his Higher Secondary Certificate (HSC) in the Science stream from Ispahani Public School and College, Cantonment, Cumilla, graduating in 2023.

ispahani public school and college

He is currently pursuing a Bachelor of Science in Computer Science and Engineering (BSc in CSE) at the Institute of Science and Technology, Dhanmondi, Dhaka, where his academic focus spans core software engineering, system design, and applied computing.

Career

Early Work and Professional Development

Ratul began his professional career in web development and digital marketing while still a student, building expertise across full-stack development, WordPress ecosystems, SEO strategy, and Meta Ads campaign management. His work spans both technical engineering and growth-oriented digital marketing — a combination he describes as “bridging pixel-perfect development with high-performance digital marketing.”

Great 10 — Founder & Full-Stack Developer (2025–Present)

In 2025, Ratul founded Great 10 (great10.xyz), a SaaS platform purpose-built for software licensing, client management, and digital product distribution. The platform is engineered on a PHP 8.2 and MySQL backend, featuring real-time license key validation APIs, webhook integrations, automated key activation, user account dashboards, and product subscription flows. Notably, the system is optimized for deployment on shared hosting environments — a deliberate architectural choice aimed at cost accessibility. As of 2026, the platform manages over 34 active software and tool licenses.

Open-Source Contributions

ServerTrack (WordPress CAPI Plugin)

One of Ratul’s most notable open-source contributions is ServerTrack, a server-side Conversion API tracking plugin for WordPress and WooCommerce. The plugin enables simultaneous event firing to Meta (Facebook), TikTok, and Google Ads from the server side, handling deduplication, user consent management, and identity stitching in a single unified solution.

servertrack-wordpress plugin

ServerTrack was developed as a free alternative to commercial tracking plugins that typically charge upwards of $20 per month for similar functionality. The project is publicly available on GitHub, with the latest stable release being version 6.0.6. The plugin is notable for its deduplication architecture, which prevents double-counting of conversion events across both browser-side and server-side signals — a technically challenging problem in digital marketing infrastructure.

Technical Skills and Expertise

Ratul’s technical profile spans multiple domains of modern software development and digital marketing:

Web Development: He specializes in WordPress full-site development, PHP and MySQL backend engineering, TypeScript, JavaScript, HTML5, and CSS3. His WordPress expertise covers custom theme development, plugin architecture, WooCommerce optimization, and performance engineering.

Backend and APIs: Ratul works with Python (Flask) for backend services, REST API development and integration, and database management across both relational (MySQL) and non-relational (MongoDB) systems.

DevOps: He is practiced in Linux server administration via SSH, Git-based version control, and deploying and maintaining production applications on shared hosting environments — a specialization that reflects his focus on accessible, cost-efficient infrastructure.

Digital Marketing: Ratul holds hands-on experience as a Meta Ads Manager, running Facebook and Instagram campaigns with a focus on lead generation, audience segmentation, A/B testing, and conversion rate optimization.

Emerging Technologies: He has developed expertise in prompt engineering and AI model integration, an area he applies practically under the term Vibe Coding — a development methodology that leverages large language models to accelerate software development cycles while maintaining code quality standards.

Services

As an independent professional, Ratul offers the following services:

WordPress & Web Development — Custom full-site design, plugin integration, WooCommerce optimization, and bespoke PHP theme development tailored for both performance and search engine rankings.

Search Engine Optimization (SEO) — Technical SEO auditing, site speed analysis, schema markup implementation, and on-page optimization strategies aimed at improving organic search visibility.

DevOps & Deployment — Linux server configuration, SSH key management, version control workflows, and application deployment on shared hosting environments.

Meta Ads Lead Generation — End-to-end Facebook and Instagram campaign management, optimized for qualified lead acquisition at low cost-per-lead.

Research

Ratul has also engaged in academic research, with a research paper published and accessible through his personal portfolio at yaratul.com/research.html. Further details of the paper’s subject matter and publication venue are available via his portfolio.

Personal Life

Yaser Ahmmed Ratul is based in Cantonment, Cumilla, Bangladesh. He is reachable through professional networks including LinkedIn (yaratul2004), Facebook, Instagram (i.m.ratul), and X/Twitter (RatulYasser), and is open to freelance projects, remote employment, and collaborative roles in full-stack development and digital marketing.

See Also

• WordPress (software)
• Search engine optimization
• Software as a Service (SaaS)
• Conversion API (Meta)
• PHP (programming language)

External Links

• Official Portfolio: yaratul.com
• GitHub: github.com/yaratul2005
• LinkedIn: linkedin.com/in/yaratul2004