Angara — Exquisite Pieces of Jewelry Hand Crafted with Fine Details

“If there was a choice on spending a lot of money on accessories or dresses, I always chose accessories. I think jewelry can change an outfit more than anything else.”

– Iris Apfel

Giving an exotic touch to a landscape has always been in the best interests of mankind. Angara makes sure to add the most exclusive hint to one’s look. Looking back at the history of accessories, earlier clothing was considered an important element deemed necessary for survival; humankind took an exciting turning point by embellishing themselves with additional accessories to outshine their presentation and look unique to everyone else. It is likely that accessories were worn as protection from certain dangers or as a mark of status or rank.

Time has witnessed a massive change in cultures, and now people love incorporating all kinds of elements into their lifestyles. Some are also obsessed with endorsing valuable metals and stones into accessories as it is seen as a beacon of wealth and prosperity, and mostly, the royals and individuals from the noble families were known for wearing treasured jewelry.

However, in contemporary times, where freedom is dispersed throughout the communities, anyone can opt for a lifestyle they want for themselves. With that, a massive sense of fashion has been submerged into society, and now the involvement of all kinds of accessories is observed universally. With diverse cultures and preferences set in the modern world today, a wide market of ornaments has been established around the sphere, but while every individual prioritizes their own choices, handcrafted jewelry is widely appreciated. In a vast market of ornaments, companies like Angara are trusted deeply for crafting exotic accessories.

Extracted from Sanskrit, ‘Angara’ itself means fire within and is an important crafter of fine handmade jewelry, dealing explicitly in a wide range of exquisite pieces, including engagement rings, wedding bands, and more. It was formed in 2005 when Ankur Daga, the founder and CEO, and Aditi Daga, co-founder, followed a pathway to establish an eCommerce startup in the jewelry industry. The company faced the challenges of evaluating the right product/market fit and building trust with customers who were hesitant about buying fine jewelry online during its initial early stages. In order to settle the dilemmas faced by the relationship between the product market and patrons, Ankur and his team embarked on an expedition to spread awareness regarding the attraction harvested by colored gemstones, which had been influenced heavily by the existence of diamonds in the market.

Angara Inc. was successful in spreading its reach to over 64 countries globally before 2022. It has commenced additional manufacturing facilities in India, the USA, and Bangkok, operating with a workforce of more than 500 personnel.

Angara Inc., a vertically integrated company, asserts familial roots in the gemstone business, displaying decades of experience. With offices comprehensively in India, Bangkok, USA, Ireland, Canada, UK, England, and Australia, Angara Inc. continues to lead as a top source for D2C fine gemstone jewelry. Currently, the company has its headquarters situated in Los Angeles, CA, and has Gemological Institute of America (GIA) certified Diamonds.

Despite having many competitors, Angara’s approach to customizing accessories according to the patron’s choice of interests makes its performance loved by many. Apart from customization, Angara’s enhanced warranty plan offers the following to its customers:

· Repairing bent or broken prongs

· Repairing any accidental scratches to mounting

· Replacing or re-polishing scratches to any gemstone or diamond

· Replacing or repairing spring rings on chains

· Replacing or repairing earring backings

· Gemstone and/or diamond tightening (also covered under free lifetime warranty services).

· Re-rhodium plating services (also covered under free lifetime warranty services)

· Re-polishing and cleaning of jewelry (recommended once every year; also covered under free lifetime warranty services).

Angara’s supremacy in its domain has led it to embark on reputable endeavors as it is widely recognized in the entertainment industry and seen being worn by personalities like Natasha Rothwell at the Emmys in 2022 and Zuri Hall at the 29th annual SAG Awards in 2023, demonstrating the brand’s allure and appeal in the world of fashion and entertainment.