Discover Yourself with the Law of Marketing

(This Assignment is a part of the Digital Deepak Internship Programme)

Are you happy with the 9 to 5 Job? No??? but don’t know what to do as it is the source of income.

You are interested in marketing, but don’t know where to start?

Start from where you stand!

Wanted to know more about marketing so let's first understand the law of marketing.

The Fundamentals of Marketing: Law of Marketing

Image by Tima Miroshnichenko

If I tell you that Marketing is based on science and not on creativity, you will laugh at me but that’s true.

Let me explain to you how?

Let me give you an example,

Parenting starts before the baby is born.

Before giving birth to a baby, first, you start with planning. You don’t directly give birth to the baby, you check your financial condition, your mental health, your physical health, your decision on whether you are ready for beginning a new family, and then during the nine-month period of pregnancy where you feel and experience every new thing in life and also come to know about various aspects of life.

Just like this, Marketing also starts before creating the product.

What If my product didn’t reach out to customers?

What If they don’t want my product because that’s not the product they want or need?

Before making a product, we must understand the need of our customers so that our efforts and time don’t go in vain.

We must create the right product at the right place, at the right time and that is marketing by sending the right message, to the right person, at the right time.

Marketing is not about selling the right product, it's about creating the right product with good quality so that we can share a relationship of trust with our customers. If our customers are satisfied with what we provide them they will continue buying it and also look at our other products.

Digital Marketing V/S Traditional Marketing: Law of Marketing

Digital Marketing, what is this word exactly?

You may have heard this word many times, don’t you?

Don’t worry, it's not that hard, let me help you with some information.

Digital Marketing is a platform where you connect with customers using the internet and other forms of Digital Communication

Digital Marketing uses digital media such as social media, and websites and include a combination of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, email marketing, and so on.

People of this era are more connected to social media rather than newspapers. Social Media is a very powerful platform that has changed many people's lives. Nowadays we come to know about many news with the help of meme pages rather than watching news therefore it becomes easy for marketers to target their customers with the help of Digital Marketing.

Let me give you an example so that you can understand it more clearly.

I joined DDIP Internship getting connected by email marketing. The Emails that were sent to me talked about many people's journeys and their stories motivated me to join this internship program.

So, this is what good marketers do, finding their customers and understanding their needs which also help me discover my niche.

Niche???

What is this now?

I will tell you this afterward, First, let’s understand traditional marketing.

Traditional Marketing uses traditional media to attract customers such as magazines, newspapers, radio, television commercials, door-to-door selling, telemarketing, etc, and is one of the oldest forms of marketing.

Do you know India has 197 million TV connections out of 298 million homes, isn’t it great?

This means on average the reach of tv is a total of 5 members per household.

Direct Marketing involves door-to-door selling, telemarketing, etc which helps to build good relationships with customers. you may have heard that Word of Mouth marketing is the best channel of marketing ever.

CATT Marketing Funnel and Framework: Law of Marketing

Wealth = n ^ CATT

Looks like a mathematics equation, isn’t it?

Well, how many of you love maths in your school time?

If you hate maths at school time still you will love this equation.

But how is it possible?

It is, by understanding its meaning.

[n] Niche: It is a place where a person is good, interested, and best fitted. Both your success and wealth depend on the niche you choose therefore it's must important to discover your niche.

[C] Content: After knowing your niche it is very important to connect with your audience which will be done by the content. Writing has special magic; it can transfer your thoughts to your customer so make sure to create useful content that attracts people from your niche. it can be in any form such as blog posts, videos, lead magnets, live webinars, etc. it depending on you in which form you want to try this magic.

[A] Attention: Imagine you have written very good content but no one is reading it so what’s the use of it. You have to grab Attention (Traffic) to your magic (content) using SEO, social media, Paid Ads, and Referrals.

[T] Trust: One of the powerful weapons is trust, if your audience trust you, you are halfway there so built trust with your audience with trip wires, marketing automation, and retargeting.

[T] Transaction: You Have to convert your leads into customers with natural sales methods.

Source: digitaldeepak.com

Finding your niche and then grabbing the audience's attention by using content and building trust which converts a lead into customer naturally (transaction).

So now you understand how all these things are correlated.

“I have mad respect for people who graduate in a field they are not interested in only to get a job so that later they can fund their passion.”

- Raj Shamani

Integrated Digital Marketing: Law of Marketing

Source: digitaldeepak.com

There again!!!

What do these Images describe?

All these Arrows are confusing me.

Don’t worry, here I am again.

For some time, Let’s forget about the arrow and focus on the terms.

Imagine,

All these terms (Email Marketing, Paid Advertising Sell and convert, SEO, social media, Content Marketing) are your fingers and thumb and all these arrows are your veins and Integrated Marketing is your hand.

If you want your hand to work properly you need to use all your fingers and thumb in order to hold or grab something.

In the same way, In Integrated Marketing, if you want to work on something you need to focus and work on all these parts so that it can attract your audience and not on one part. All these terms are correlated which is shown by the arrow just like your veins work in your hand.

Personal Branding: MassTrust Blueprint

We have discussed many things till now but aren’t you forgetting something?

What happens If nobody acknowledges you?

If no one has read the content you wrote?

What If after writing many contents, no one is paying you?

You feel disappointed, don’t you?

Convert your Disappointment into Appreciation!

But how?

Here comes the role of personal branding.

Do you know why personal branding is important?

Because People want to hear from people, not from brands.

Do you know, Digital Deepak is a bigger brand today than many digital marketing companies because it's personal and deep.

Do not be the No.1. Be the only one.

Let me give you an example,

There are many entrepreneurs in India but what makes Raj Shamani different is his podcast.

He has done his personal branding in such a way that people love to hear from him.

My personal rule which has helped me the most in networking:

Don’t stand and talk to people you already know at a party.

- Raj Shamani

Now let’s learn about the Evolution of a personal brand.

You May Have heard about the Lifecycle of a butterfly in your school times, it starts from eggs to caterpillar, from caterpillar to chrysalis, from chrysalis to butterfly, and then again to eggs.

Source: en.islcollective.com

In the same way, the evolution of a personal brand starts with learning. practice what you have learned by working, after working you can share it with people via blogs and you can also consult them if you think you are good at teaching so you can give a thought about mentoring. But let me tell you there is nothing like good and bad about teaching. It's all about communicating in such a way that they are able to understand what you are thinking and then you can start your own startup if you want but remember never stop learning even after what you wanted to achieve, you have achieved.

Source: digitaldeepak.com

All this is short and basic information about the Law of Marketing. It is a very wide and interesting concept. I hope I am able to clear your doubts, do let me know whether the article was easy to understand and do you enjoy reading my article by leaving a comment.

You can learn more about brands and brandings by clicking here

Cheers,

Iqra Khan