RahrBSG: DemandBlue Customer Success Story

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Terry Little, the Vice President of Sales for RahrBSG, manages sales across North America with a team of 45 individuals. RahrBSG, a manufacturing business, specializes in supplying high-quality ingredients to craft brewers. Their journey with Salesforce began in 2016, but its utilization significantly expanded in 2020 due to the pandemic.

This period allowed RahrBSG to enhance their Salesforce platform, ensuring proper processes and the use of appropriate tools to help their reps meet customers effectively with consistent follow-through and accurate pricing. Terry and Melissa, their certified Salesforce administrator, discussed extending Salesforce beyond contract management. Now, their CRM manages the entire sales process, from quote configuration to pricing, improving the effectiveness of their sales team. DemandBlue played a vital role in this evolution, providing reliable and timely support. Terry values their strong relationship, highlighting their on-demand services and customer success manager, even sharing a story of their support for a charity event, demonstrating a commitment beyond transactional interactions.

While DemandBlue elevated their sales systems, a setback occurred with a different provider for rev intelligence implementation, leading RahrBSG to seek DemandBlue’s help to resolve the issues. DemandBlue quickly addressed the problems and met a tight deadline for their annual sales meeting, with a more reasonable cost than the initial unsuccessful implementation.

Terry highly recommends DemandBlue for their trustworthiness and ability to turn entrepreneurial ideas into reality, considering them the “secret sauce” to their sales team’s success. Melissia Errab, Director of Strategy and Sales Admin, focuses on providing the sales team with necessary tools to drive revenue, and working with DemandBlue helped integrate everything into Salesforce, improving processes and efficiency. She praises the quick response time from her CSM and values the on-demand services for immediate Salesforce assistance, recommending DemandBlue for their expertise, service, and value.