Nissan Files Web3-Related Trademarks for Infiniti, Nismo, and Nissan Brands

Nissan has joined other car manufacturers in ramping up their efforts in the Web3 space by filing four new Web3-related trademarks in the United States.

The trademarks were filed with the United States Patent and Trademark Office (USPTO) on March 7 and include the Infiniti, Nismo, and Nissan brands. The filings disclose Nissan’s intention to create virtual goods such as clothes, cars, headgear, trading cards, toys, tickets, and a nonfungible token (NFT) marketplace for trading and minting NFTs. In addition, the company plans to offer metaverse advertising services and other “entertainment services” covering online video, images, artwork, tickets, audio, sounds, music, and trading cards.

Nissan is following in the footsteps of other car manufacturers, such as General Motors and Ford, who have also been actively filing trademark applications related to Web3, cryptocurrency, NFTs, and the metaverse. Nissan has also laid out plans to create a website that will provide information about its proposed NFTs and their functionalities. The website will also offer “non-downloadable computer software for use as a digital wallet.”