Resurgence in Popularity

This is the store’s sign

DAY 481

Yesterday, we received a call from a customer. The caller was a young-sounding gentleman.

He said, “I want to start offering fresh brown sugar lattes at the café I run. Can you supply the raw materials?” During our conversation, he mentioned that “it’s been incredibly popular on Instagram lately,” “the sweetness and richness are superb,” and “it’s not that expensive,” which are the secrets to its popularity.

At our store, we’ve been promoting “pure brown sugar for coffee and cocoa!” on our page for about ten years, and it feels like the times have finally caught up with us. It was delightful news.

Unlike white sugar, brown sugar allows you to enjoy minerals and nutrients. We prepare freshly pounded, almost raw brown sugar. Please feel free to reach out to us.

I have decided to continue writing every day.

Daiichi Shoji Co., Ltd.

Head Office: 13–1 Toinonoshita, Hiromote, Akita City, 010–0041

Warehouse: 12–2 Toinonoshita, Hiromote, Akita City, 010–0041

Manager: Tadashi Kagabu

1976

• Company Established

2000

• Opened Store on Rakuten Market

2016

• Awarded Rakuten Shop of the Week

2023

• Awarded Rakuten Market Monthly Excellent Shop

An Online Shop Run by Japanese People