“Google my business” (GMB) has now remained as “Google Business Profile” ( GBP)

Moving forward, it is recommended for small business to manage their profiles directly on search or maps by Matt Madrigal on November,4,2021.

Check out a new feature in “Google Business Profile” (GBP)

Following are the new features being introduced in google my business:

• It enables you to complete verification or resolve other potential issues directly from search.
• It also enables you to edit information for business, like your address, business hours, make posts, respond to reviews, and more by searching itself.
• In the next few months, you will be able to complete your setup directly on google search and maps.

So, if you are the one who is managing the GBP then these new features will help you or you can outsource an SEO company to perform these actions.