BKT Brings Football and Community Together with Euskadi Roadshow

BKT has successfully completed the BKT Tour — Euskadi Roadshow, a travelling initiative that brought football culture and fan engagement to key cities across Spain’s Basque Country. As Official Tyre Partner of LALIGA since 2019, BKT used the tour to connect with supporters during three major matchdays in San Sebastián, Vitoria-Gasteiz, and Bilbao.

The roadshow combined sport and industry, featuring a specially branded DEUTZ-FAHR 7250 TTV tractor fitted with BKT AGRIMAX tyres, highlighting the long-standing collaboration between the two brands. At each stop, fans were invited to dedicated BKT Fan Zones, offering interactive challenges, photo opportunities with the LALIGA trophy, and meet-and-greet sessions with former club legends.

The initiative reinforced BKT’s commitment to engaging local communities and using sport as a platform to celebrate shared values of passion, teamwork, and belonging.