🍬 The Latest Crocs Power Move? A Collab With Haribo

Crocs is the wild and wacky footwear brand known for their signature clogs and huge volume of unique collabs.

Their latest collab is with Haribo, the German candy company best known for their gummy bears. The new Crocs x Haribo clog is inspired by Haribo gummy candy and you can even wear gummy bear-themed Jibbitz, the collectible charms you attach to your Crocs.

At this point, Crocs is a brand that is firmly in the culture and you expect an ongoing production line of wild collabs. Haribo has more to gain than Crocs in this collab as it gives the candy company an opportunity to be part of the cultural conversation.

Haribo is rarely mentioned in the culture when compared to Crocs. Now they are associated with something unique and memeable, which will spread on social media.

Crocs basically has the right to do any collab these days, they have earned that position in the market and expected to be playful and creative.

Crocs is no longer just a shoe brand, but a cultural canvas. And we expect even more collabs to lead to more cultural relevance and more financial success for the company.