Strength in numbers, or not.

Redefining influencer selection with image recognition.

Five hundred and seventy million dollars were spent on influencer marketing in 2016 — that’s a lot of resources, never mind time, effort, and analysis. On top of that, influencer selection based on follower count alone neglects the reality that millions of fans are bots, paid accounts, and businesses.

True influencer success happens by finding the right** influencer with the right** audience; self proclaimed fans whose interests, affinities, and lifestyles are relevant to your brand. Only then can brands successfully leverage influencer partnerships to connect with and engage consumers.

Its time we look beyond the numbers and choose with reason. Its not a matter of how many followers, but how many relevant followers. Lets reach with purpose.

Discover how image recognition provides marketers with a deeper understanding of audiences and empowers strategic and profitable influencer selections. *Read more…*