Post with Purpose: How to Develop Content That Connects At All

Your audience is already listening, now it is time to give them something worth listening.

You are familiar with who your audience is. You have discovered your voice.

Here is the major one: What is it that you post that will make people care? The solution: Publish something of value, something that can be taught, touched or even entertained.

What Is Value-Driven Content? It is something that your audience receive, a tip, a smile, a feeling because of what you are giving them. Here it is not a matter of a pursuit of likes. It is sharing meaning. Be it small or big, all the posts must contain a reason to stop and engage.

There are 3 kinds of Content that work every time A majority of the epic content is found under these three categories: 🧠 1. Learning by (Teaching something new) Teach your audience: give tips, ideas, how-to. An Example The 3 tools that I plan my content using “Increase your reaches in Instagram” So, what is engagement rate — and why it is important? Make it simple and brief. People enjoy learning and, when it is easy.

❤️ 2. Emotional by(Making them Emotionally connected) It is all about being real. Telling a story, your life lessons or even a tough time. An Example An experience of how you got started An experience you have dealt with One of your quotable quotes People will not remember about the post but they will remember about the feeling.

😄 3. Being fun by(Making Them Smile or React) It does not have to be all serious. Be fun-loving! An Example Hilarious reel with trending audio A meme that can be related to A super fast survey such as; This or That: Chai or Coffee? Be yourself. That is what forges relationship.

An Example Vegetarian Indian Cuisine Page Suppose you have a page on Vegetarian Indian Cuisine Page. Mixing of posts can be done this way: Educate: 5 iron-fortified vegetable food ingredients that can be incorporated in daily diet. Emotion: How the kitchen of my Nani aroused my passion towards cooking Entertain: Fun Reel-“Cooking expectations vs reality” It is helpful, authentic, heart-warming — just as your brand.

This week, try one small action that starts a real conversation. Ask your audience a question, start a poll, or take time to reply in a more personal way.These little efforts can lead to stronger, more genuine relationships.

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