Nickelodeon To Host Interactive AR ‘New Year’s Eve Loud House Party’ Marathon

Getting ready to rock into the new year? Get your dance shoes on, pack your crazy confetti party poppers and call over Luan, Leni, Lori, Lincoln, Clyde, Luna, Lynn, Lucy, Lisa, Lola, Lily, Lana and any of your siblings or closest friends for an extra special “New Year’s Eve Loud House Party” — Nickelodeon is bringing its signature Screens Up AR app to its hit show *The Loud House* for a New Year’s Eve interactive augmented reality (AR) marathon packed with fan-favorite episodes.

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Nickelodeon is one of the first kids and family entertainment companies to create interactive TV through gamification and augmented reality (AR) fun. The frist Screens Up interactive AR experience launched in July for Kids’ Choice Sports Awards, another in October for the Henry Danger, Stranger Things-themed Halloween event and now Nickelodeon is rockin’ into the New Year with the New Year’s Eve Loud House Party interactive marathon.

Rather than plopping on the couch and zoning into a traditional TV viewing experience, kids can get interactive through the Screens Up App allowing them to unlock and collect AR versions of their favorite Loud House characters and bring them straight into their living rooms.

The marathon features main character Lincoln Loud enlisting the aid of viewers for an important mission: help “collect” his family and best friend — in the form of AR “stickers” — to make his party the best ever, ending with a massive New Year’s Eve celebratory dance.

Viewers will be on the lookout for each of Lincoln’s 10 sisters and his best friend Clyde to pop up in graphic overlays throughout the on-air marathon. When they spot one, they can “capture” it by pointing their phone’s camera at their television screen. Doing so unlocks special AR stickers that can be placed anywhere in their world. When all the characters are collected, users unlock a bonus sticker of the entire Loud crowd doing a special New Year’s Eve dance right in their living room!

Viewers can use the Nickelodeon Screens Up app to collect the stickers and unlock the bonus elements as well as participate in Loud House live votes, meme makers, trivia and polls with real-time results tallied on-air.

It’s an action packed party merging the wonderment of kids favorite Loud House characters and gamifying the experience in ways that are true to how kids play and interact with the world.

Kids and parents can download Nickelodeon’s Screens Up app free-to-play from the App Store and Google Play. Kids not using mobile devices can access the live votes, polls, trivia, and other interactive elements during the marathon at www.loudhouseplay.com.

Gather your 10 sisters and closest friends, launch the Screens Up app and get the party started Monday, December 31 from 5–9 p.m. ET/PT

This was originally published on VRScout in December 2019