𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗜 𝗦𝗲𝗲 𝗪𝗲𝗲𝗸𝗹𝘆

Going through several Klaviyo and Mailchimp accounts, here are some problems that occur time and time again.

❌ No welcome flow

A customer subscribes to your mailing list but doesn’t get an email from you introducing them to your brand.

❌ No customer segmentation

Sending out the same email to all of your customers usually results in poor performance and lack of conversions.

❌ Promotions only

Sending out promotional emails to your subscribers will ultimately result in them ignoring your emails.

❌ No abandoned cart recovery

People add items to their cart and abandon it. Without automation, you might miss out on conversions.

❌ Failing to engage existing customers

Too often, people concentrate on bringing in new clients without realizing that existing ones are even more valuable.

The bright side is that most of these problems can be easily resolved using proper email marketing and automation tactics.

Which of the mentioned problems do you think is the most common one?

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