Not all keywords in Google Ads have the same value.

Some searches come from people ready to buy.

Not all keywords in Google Ads have the same value.

Some searches come from people ready to buy.

Others come from people who are only researching.

This difference is called search intent, and it plays a major role in campaign performance.

High-intent keywords usually come from users who already know what they want and are looking for a solution.

Low-intent keywords often come from users who are still learning about a topic.

Both can bring traffic, but they usually produce very different results.

Successful advertisers focus more of their budget on high-intent searches, where users are closer to taking action.

Understanding keyword intent helps you attract not just traffic, but the right audience.

When running Google Ads, do you prioritize high-intent keywords or informational searches?