What every business needs

What’s your big issue?

Chris Brogan has his escape velocity. Seth Godin has his Meatball Sundae.

Vineet Nayar has his Mirror Mirror. David ‘Cameroon’ Cameron has his Big Society.

I’ve got mine. It’s The You Team, and in many ways it’s the sum total of my assembled dignitaries’ mantras and manifestos, and so much more besides.

We’re all susceptible, vulnerable creatures. We follow the herd to triumph in the joys of affirmation and commonality. It’s human nature.

It’s understandable, then, that every business experiences the challenges resulting from these pathological trends.

What every business needs — is validation.

Many businesses spend thousands on focus groups. Thousands on advisors, consultants. Yet more on networking. Ultimately success is governed by the results generated from all these diverse and disparate strategies.

Often the results are execrable because, notably in today’s economy, everything changes at a breakneck speed. Moore’s Law seems to apply to every corner of business, not just technology and its component parts.

That’s why I set up The You Team.

What The You Team does, and why it brings together the very best philosophies of everyone mentioned in this article, is create teams of ambitious individuals driven by motivation to change things and succeed widely, to support each other in their endeavours.

Call it Mastermind Groups, call it success teams. I call it You Teams. Because it’s all about you.

Sam and I — that’s Sam my partner in everything since I realise the infinite benefits of team in every aspect of life — have committed ourselves to your future success. And to reflect this, The You Team is about to become an essential part of your business future.

It’s about validation, in everything you do. And becoming a member of what’s to become one of the most incredible change-driving systems in the business world carries nothing less than an atrociously low price.

We realise that the strength of scale will ultimately make The You Team a community of immense value driven by the three bedfellows of passion, personality and product. We’re talking a huge repository of curated content, relevant interactive services and the champion of everything you stand for and wish to achieve now and in the years to come.

This is the beginning of an exciting journey that I’d love you to be part of. I believe that together members of The You Team will experience a mentoring and developmental friendship available nowhere else. Put simply, in our experience with existing members of The You Team — once you start on this journey, it’s hard to imagine doing business any other way.

Already we’ve experienced big successes. Already we’ve matched people who have transformed each other’s business goals and philosophies.

With The You Team, It works. Isn’t that validation?

What do you need for your business to be even better than it is today?

Photo by Ilikethenight.