Pinsent Masons and Intanify launch strategic partnership to power hidden asset intelligence

Human+Machine collaboration brings unprecedented visibility to the intangible assets driving 90% of enterprise value

London, 3rd February 2026 — Pinsent Masons, a multinational professional services business with a robust legal foundation, and Intanify, the VC-backed legaltech AI startup, today announce a strategic partnership that will transform how enterprise clients identify, protect, and leverage the hidden assets that drive the majority of their value.

The formalised partnership follows successful collaboration on client engagements in the second half of 2025, bringing together the firm’s 120-strong IP practice with Intanify’s pioneering AI platform to help clients identify all their assets, surface leaking value, uncover hidden risks, and close governance gaps.

The visibility gap

Intangible assets — including IP, data, code, trade secrets, and brand — now account for over 90% of enterprise value. Yet for most companies, the majority of these critical value drivers remain invisible, under-exploited, and potentially at risk.

While registered IP, such as patents and trade marks, may be tracked, the majority of value lies in unregistered assets that operate in the shadows. Siloed teams, fragmented governance, and inconsistent reporting mean there is often no single source of truth for what is actually owned, and how it drives revenue. What isn’t tracked isn’t managed, or articulated — to investors, boards, and other stakeholders.

The consequences are significant: value leakage as competitive advantages erode; missed commercialisation and licensing opportunities; hidden vulnerabilities in ownership; asset attrition as intangible assets walk out the door with departing employees; and governance gaps that leave boards without visibility into the assets driving enterprise value.

Human+Machine discovery

The partnership brings together the best of human insight and machine intelligence:

• Intanify automates rapid asset discovery and relationship mapping, using existing client documentation to minimise disruption whilst maximising efficiency

• Pinsent Masons oversees, validates, and provides strategic insights — with its team of IP lawyers adding the judgement and nuance that only experienced professionals can deliver

• Together, the partnership delivers continuity of proactive IP management — a living, constantly updated register with proactive advice into the future

The approach is 5+ times faster and more cost-efficient than traditional IP audits, while providing outcomes previously not possible or feasible.

Outcomes for clients

The partnership transforms intangible assets from hidden liability to strategic advantage. Specifically, the partnership gives clients:

• Visibility into hidden value: A comprehensive intangible asset register covering registered and unregistered IP, with product-to-asset mapping revealing value drivers and closing governance gaps.

• Proactive risk mitigation: Identification of hidden vulnerabilities — IP leakage, unprotected trade secrets, infringement exposure — before they become material problems, with product-to-asset mapping revealing which products rely on unprotected assets and trade secret management that enables enforcement if breached.

• Value unlock and leakage prevention: Commercialisation and licensing opportunity identification, crown jewel articulation for stakeholders, tax optimisation opportunity spotting, and mechanisms to prevent assets walking out the door.

• Speed and ongoing strategic advantage: AI automation reduces discovery time to hours, not weeks, at a fraction of traditional audit costs, delivering a live, updateable inventory with continuous monitoring rather than point-in-time snapshots.

• Lawyer-in-the-loop: Pinsent Masons’ IP lawyers provide insight, judgement, and validation that only an IP professional can.

Paul Garland, IP Partner at Pinsent Masons, said: “Traditional methods of identifying and cataloguing material unregistered IP rights have proved prohibitively complex and expensive. With our partnership with Intanify, this has now changed, creating an opportunity for our clients to seize competitive advantage through advanced strategic IP management.”

Dylan Dryden, CEO and Co-founder of Intanify, commented: “We are delighted to formalise our partnership with Pinsent Masons following a successful pilot programme. This collaboration represents a step change in how enterprise clients can understand and leverage their intangible assets. By combining Pinsent Masons’ leading IP expertise with our AI-powered platform, we’re enabling companies to finally see — and strategically manage — the assets that drive the vast majority of their value.”

Viet Lee, CTO and Co-founder of Intanify, added: “Shaped by professional expertise and practice, and crafted with the joy of helping people, the Intanify platform uses AI and cutting-edge technology to map company complexity, surfacing potential and risks that traditional approaches could never reach. For the first time, companies and their stakeholders gain a complete picture of what they own, including assets they didn’t even know they had, and can act on it strategically. Pinsent Masons recognised early that this technology deepens client relationships and opens entirely new categories of strategic advice. We’re excited to continue building alongside partners who share our vision.”

Media contact

For media enquiries or further information, please contact: Press@Intanify.com

About Pinsent Masons

Pinsent Masons is a multinational professional services business with a robust legal foundation, operating with a clear purpose-led strategy. The firm prides itself on its commitment to making business work better for people, placing clients and communities at the forefront of its operations. With law at its core, Pinsent Masons transcends traditional legal services by integrating a diverse range of skill sets from its professionals, innovative technologies, and efficient processes to deliver a competitive advantage to its clients. Pinsent Masons has over 490 partners and 3500 people operating from 29 offices around the world. Our multi-sector focus ensures we are supporting clients at the forefront of the of the forces shaping our world, from artificial intelligence to the energy transition. This breadth allows us to provide business-critical advice in increasingly complex regulatory environments, wherever our clients need us.

For more information, visit www.pinsentmasons.com.

About Intanify

Intanify is a VC-backed AI company pioneering the development of cutting-edge technology to identify and value intangible assets, which now represent 90% of company value but are rarely recognised. Intanify serves businesses, their advisers, and financiers. The company was founded in 2022 and is headquartered in London. For more information, visit www.intanify.com.