Week 10 Blog: MVP Testing & Feedback Highlights

This week, we conducted MVP testing for our flower subscription platform, and we gathered valuable insights from a range of users — sales personnel and office workers alike. Our goal was to observe how users interact with the platform, how intuitive they find it, and whether the core idea resonates with their needs.

First Impressions Matter

Overall, users had a positive first impression of the platform. Many appreciated the clean, bright, and elegant look, especially the use of pastel colors and the floral theme, which helped them immediately understand that it was a flower-related service. Words like “beautiful,” “minimalistic,” “modern,” and “on-brand” were frequently mentioned, with many users noting it looked “like a boutique florist” or a “legit ecommerce site.”

Ease of Use & Navigation

Most users found the platform easy or pretty easy to navigate, with only a few needing to scroll or click around to find pricing or understand the product flow. One insightful observation was that the featured shops appeared before products, which caused slight confusion. A suggestion was made to restructure the layout for better clarity.

Subscription Feature: A Surprise Hit

The flower subscription feature sparked mixed but thoughtful reactions. For users who frequently forget special dates like birthdays or anniversaries, the concept was a lifesaver. Comments like “I love it! I forget birthdays a lot” and “Helpful for people who forget dates” validated its usefulness. Some users were particularly interested in features like Google Calendar sync and auto-renew, emphasizing the value of reminders and automation.

However, practicality and pricing played a big role. Many users felt that weekly subscriptions may not be relevant to their lifestyle, preferring monthly options or occasional gifting use cases. Flexibility, affordability, and customization were key themes that came up.

Suggestions for Improvement

We received a range of actionable suggestions to improve the MVP:

• Add GCash as a payment option
• Include filter options (e.g., by flower type)
• Let users customize bouquets online
• Show more sample photos of arrangements
• Improve mobile responsiveness
• Add a chatbot for inquiries
• Expand bouquet size options on product pages

Would They Recommend It?

The response here was largely encouraging. Most participants said yes, especially for friends, busy professionals, or last-minute gift buyers. Even users who wouldn’t personally use it acknowledged its value and uniqueness, showing that the concept is both understandable and shareable.