IBWSS London 2018 Exhibitor Story — The Wine Group

About The Wine Group:

Established in 1981, **The Wine Group **(TWG) is the world’s second-largest wine producer by volume. TWG is a privately-held, management-owned company with a portfolio of leading brands, including Cupcake, Franzia, flip-flop, and Almaden.

The Wine Group’s corporate headquarters, located in Livermore, California, are set next to our flagship winery, Concannon Vineyard. The Wine Group markets its products in North America, Western Europe, and Asia.

**The Wine Group’s** vision is to thrive as the wine and spirits industry’s most admired organization while delighting consumers with unbeatable brand value and continuous innovation to consistently exceed their expectations.

It is the mission of **The Wine Group **to drive long-term value creation with the speed, agility and entrepreneurial culture that has defined TWG since its inception. Also, to prosper as an independent, management-owned company and serve as an enduring example of business stewardship for all of TWG’s stakeholders…consumers, customers, employees, owners, society.

The Wine Group’s vision is to thrive as the wine and spirits industry’s most admired organization while delighting consumers with unbeatable brand value and continuous innovation to consistently exceed their expectations.

Much of the success of **The Wine Group** is attributed to all of their employees embracing and demonstrating TWG’s core values and keeping them in mind when making all decisions. Those core values are Performance, Empowerment, and Cost-mindfulness.

• They are committed to delivering long-term sustainable value creation.
• They are relentlessly entrepreneurial by being simple and lean, enterprising and innovative.
• They are committed to rooting out and removing any unnecessary complexity.
• They are empowered people that are performance oriented, have a sense of urgency and strive for continuous improvement in their projects.
• They are responsible and trustworthy displaying integrity, commitment to ethical behavior and a collaborative teamwork environment.

The Wine Group Milestones

1930s

USA Post-prohibition wine companies (The Wine Group predecessors)

• Franzia Brothers Wines in Ripon, California
• Mogen David Wine Corporation in Chicago, Illinois
• Tribuno Wines, Inc. in New Jersey

1970s

Public company consolidation

• The Wine Group formed within Coca-Cola Bottling of New York, Inc.

1980s

Leveraged buy-out by Coke-NY TWG management team and outside investors

• August 27, 1981: Arthur Ciocca, Founder and Chairman, founded The Wine Group, Inc. in San Francisco, California
• Outside investors were bought-out by management team
• 1984: The Wine Group, became a privately-held, management-owned company
• 1988: TWG acquired wine brands including Corbett Canyon Winery

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