We’re Losing it — The Ability to Speak…

Globally, approximately 65% of people use text messaging to engage with businesses, according to July 2023 Salesforce data. It’s probably 75% in 2025. It’s convenient. It’s fast. It’s simple. The ‘Crackberry’ phenomenon continues today. We’re hooked on text communication forever. But what about speech communication? If texting is increasing in popularity, that must mean that speaking anytime, anywhere, must be on the decrease.

If you don’t use it you lose it…

No matter how popular texting may be, at some point it’s necessary for verbal communications. When engaging sales prospects there are requirements for proper speech delivery involving negotiations and introductions. But with one’s diminished capacity due to lack of practice, speaking can become awkward when suddenly facing the pressure to say the right thing — the right way. Without practice there are always ‘mistakes’ and some ‘sour notes’ with the way you speak — the sound of your voice — your choice of words — your grammar and vocabulary says it all.

So much is riding on effective speaking abilities today. Your words have an effect on other people’s thinking INSTANTLY. Do not take your speech delivery talents for granted. Your prospects may not be paying attention, but they sure are listening for those sales-sounding words and phrases. One false move and you’re done. They’ve heard it all before.

When you want to have executive-level conversation with the CEO, EVP, Top Gun whatever, you need to arm yourself with the weaponry of conversation that all executives with advanced degrees are speaking. Sound like a fool — get treated like one. If you don’t think, act, and speak like someone in control — those in control will look down on you. The sound of your voice says it all.

ToastMasters International

I had challenges with public speaking like a lot of people. As soon as some sales prospects answered their phone and sounded tough, I panicked for words. There was never any rhyme or reason to what I was saying — out of my mouth came the words I thought my prospects wanted to hear. I thought I did great — my prospect didn’t.

My real problem with speaking was that I unprepared. There was no structure to my dialogue. Every selling situation was a splash of cold water. Then I found Toastmasters International and went to a 60-minute meeting on a Tuesday night at a local library. It changed everything for me. There is a structured program and you will meet and get to know other people facing the same challenge.

As for me, when I followed the Toastmaster guidelines in their workbook, it increased my speaking ability practically overnight. Perhaps Toastmasters can do the same for you.

Search for a Toastmasters Club near you 👉 www.Toastmasters.org

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