Breaking Down Enterprise Data Silos: An Overview of Snowflake’s Horizon Internal Marketplace

Imagine your company’s data is spread across teams, stuck in silos, or buried under layers of access requests. Sound familiar? Maybe your team has spent days looking for the right dataset, or you’ve rebuilt something that already existed. That is time lost. That is work wasted.

This is where Snowflake’s Internal Marketplace changes everything. It gives your company a secure, private space to find and use the data that already lives inside your organization.

Think of it like your own company-only version of the Snowflake Marketplace. But instead of hunting through folders or chasing down analysts, your team gets one place to search for trusted data, dashboards, and tools.

Looking for customer behavior data? Sales performance? Inventory or delivery trends? It is all there, easy to find, secure to use, and built for real teamwork.

What You Can Do With the Internal Marketplace

Here’s how the Internal Marketplace helps your teams:

Find what you need fast No more guessing who owns the data. No more “can you send me the spreadsheet” emails. Every approved data product is searchable in one clean interface.

Work together without friction Teams can share and access live data across departments. Everyone stays in sync because access is controlled with role-based permissions.

Tear down data walls Turn disconnected data into shared knowledge. Now marketing, finance, operations, and others can all work from the same trusted source.

In a world where data drives every move, this saves time and unlocks better decisions. Whether you’re a data engineer building systems or a business analyst trying to get insights fast, this tool is made to help you move quicker and smarter.

What the Internal Marketplace Really Is

The Internal Marketplace is a private space inside Snowflake for sharing and using data across your company. It helps teams find and apply the data that is already available, without using outside platforms.

It is powered by organizational listings, which let you control exactly who can see and use each data product. You can target specific teams, roles, or even user groups. And it all happens inside your Snowflake account, fully secure and managed.

Unlike the public Snowflake Marketplace, the Internal Marketplace is just for your organization. Everything you share is for internal use, whether that is across teams or across regions.

It Solves Real Problems You Deal With Every Day

The Internal Marketplace is designed to fix some of the biggest headaches companies face when working with data:

You don’t know what data exists The marketplace shows everything available, all in one place. No more hidden files or duplicated work.

You wait too long for access It gives you simple tools to ask for and approve access, without waiting weeks for someone to reply.

You can’t see who’s using what With built-in logs and history, your data team knows exactly who accessed which data, and when.

What Makes It So Useful

Here are some of the most helpful features that come with the Internal Marketplace:

• One place to find everything: A single location for all internal data products so you don’t waste time digging through systems.
• Better context for every listing: Listings include rich details and tags to help you understand what the data is and how to use it.
• Precise access control: Choose who can see and use each dataset, from full teams to individual roles.
• Request access with one click: When users find something they need, they can ask for access right there on the spot.
• No more database mounting: Use the Uniform Listing Locator to query data directly without setup steps.
• Automatic data sharing: Even across clouds or regions, Snowflake handles data replication for you.
• Works with SQL APIs: Manage and automate listings using SQL, perfect for integrating into your workflows.
• Support for user groups: Target groups of users across multiple accounts for easier access control.
• Custom branding: Let teams brand their listings, so users know who shared the data and why they can trust it.

Who It’s For

The Internal Marketplace works best for two types of people:

• Data providers: the teams who manage and share data. Think platform teams, data stewards, or business units that own key datasets.
• Data consumers: your analysts, engineers, and decision-makers who need access to data for their work.

And here are some common use cases:

• Sharing data for internal apps
• Building a data mesh across business units
• Managing secure access in regulated industries

A Quick Look at the User Experience

The interface is clean and easy to use. When users browse listings, they can see useful details like descriptions, data types, and who shared it. They can quickly ask for access or start working with the data if they already have permissions.

And it is fully separate from the public Snowflake Marketplace, so there is no risk of sharing internal data by mistake.

New Features to Watch

Snowflake is still rolling out improvements to the Internal Marketplace. Here are a few worth noting:

• Organizational profiles: Add team branding to your listings to build trust and make data easier to find.
• Discovery and access: Let different groups discover listings while controlling who can actually use the data.
• Access request workflows: Give consumers an easy way to ask for access and help providers manage those requests.
• User group targeting: Simplify access by targeting groups that span multiple accounts.

A Few Things to Know

• It is available in commercial and Business Critical deployments (not government or China regions).
• Paid listings are not supported. This tool is for internal use only.
• Reader accounts cannot consume listings yet.
• Both data and native apps are supported today, with more object types coming soon.

Unlock the Value Already Inside Your Company

The data your teams need is probably already there. But without a smart way to find and use it, that value stays hidden. With the Internal Marketplace, you are not just sharing data. You are building a culture where people know how to find what they need and use it right away.

Snowflake’s Internal Marketplace is about more than saving time. It helps your teams think and work like one. It clears the path for faster insights, better decisions, and more trust in the data you already own.

Explore it. Share it. Make it work for you.

Your best data is already inside your company. It is time to put it to work.