Why should you attend THIS conference?

Hello there! Let’s be honest, when it comes to conferences, the options are endless. With so many choices available, you might find yourself contemplating whether or not to attend the Service Design Global Conference (SDGC) happening this year in Berlin and virtually. Well, fret not, because this article is here to help you make that decision.

TL;DR: SDGC is the conference to attend if you’re a Service Designer or any other designer dealing with complex design issues using service design methods and mindset. Plus, it’s happening in the vibrant city of Berlin….or from the comfort of your own home!

Now that you know the gist of it, let’s go the long way.

What is the Service Design Global Conference?

The Service Design Global Conference is an annual design conference organized by the Service Design Network. With a powerful lineup of speakers and keynotes, this conference serves as a platform for sharing knowledge, experiences, and best practices within the Service Design field. While Service Design has been a growing discipline for the past few years, there have been relatively few conferences dedicated to this practice. SDGC was one of the first conferences to focus on the topic over a decade ago, and it has since traveled around the globe, attracting design professionals and their expertise from every corner of the world.

This conference is for anyone and everyone working or interested in the field of Service Design. Whether you’re a student trying to envision your professional journey, a lawyer who recently discovered the world of Service Design and wants to dive deeper, or a seasoned and trained Service Designer seeking the latest innovations in the field, there is something for everyone to learn and take away.

Why should you attend THIS conference?

🌍🔍💡 Conference theme relevant to everyone in the field

This year’s conference theme is “Catalyst for Change.” Our world is experiencing radical, disruptive changes at an accelerating speed. Innovation, digitalisation, technological advancements, and environmental shifts are reshaping the way we live and work, transforming industries and influencing consumer demands. Service transformation lies at the heart of this change, driving new and innovative service experiences that benefit people, the planet, and the organisations delivering them.

During the conference, we aim to explore whether Service Design can be the crucial ingredient that not only accelerates the rate of transformation but also enhances its quality and impact. With an exciting lineup of speakers sharing their perspectives on the topic from various angles, we promise a knowledge exchange that will be worth your time.

🌐👥🌟 Big community

We at SDN take pride in our vast community of designers worldwide. This community becomes even more energised during the conference as we come together in person once a year for this annual gathering. The connections and relationships you can build within this community are invaluable and are meant to last a lifetime.

‘The conference is the pulse of the network and it is great that it’s back!’- One of the attendees from SDGC22

🌟📚📈 Get inspiration, best practices, and learnings from industry leaders

The SDGC offers you a unique opportunity to gain insights, inspiration, and practical knowledge from industry leaders in the field of Service Design around the world. Whether through thought-provoking keynotes, interactive workshops, or engaging panel discussions, you’ll discover new ideas, approaches, and strategies to elevate your own work.

‘ Rarely have I had the opportunity to mingle with so many smart and interesting people in one room. By the end of the 48 hours, my brain was so full of new ideas. This year’s conference left me feeling inspired, activated, and ready to spread the word amongst my colleagues and clients.’ — One of the attendees from SDGC22

🤝🌐🎉 Connections, networking options and events

At SDGC, you’ll have ample networking opportunities to connect with like-minded professionals, share experiences, and foster collaborations. Not only will you be able to network with other international attendees of the conference but also with local Berlin industry experts and hosts for collaborations, partnerships and or just learning about each other’s work and benchmarking 😉. From structured networking sessions to social events, you’ll find yourself immersed in a vibrant and supportive community of fellow designers and enthusiasts.

🇩🇪🌆 It is in Berlin!

Last but certainly not least, the conference is taking place in the remarkable city of Berlin. Known for its rich history, vibrant arts scene, and innovative spirit, Berlin offers a perfect backdrop for an event that celebrates creativity and design. Explore the city’s eclectic neighbourhoods, indulge in its culinary delights, and experience its unique blend of tradition and modernity.

🌐💻🌍 Attend Virtually from Anywhere

Can’t make it to Berlin? No problem! The Service Design Global Conference offers virtual tickets that allows you to participate from anywhere in the world. With the power of technology, you can access keynote speeches, presentations, workshops, and networking opportunities from the comfort of your own home or office. This virtual experience ensures that geographical constraints won’t hinder your ability to benefit from the conference’s valuable content and connect with the global Service Design community. So, even if you can’t physically be in Berlin, you can still be a part of this enriching event and take advantage of the knowledge-sharing and networking opportunities it offers.

Plus, attending the conference virtually doesn’t mean missing out on the action. You’ll have access to live-streamed sessions, interactive Q&A sessions, virtual networking events, and even the chance to engage with speakers and attendees through online platforms. The virtual format provides flexibility and convenience while keeping you engaged and informed throughout the conference. So, don’t let distance deter you from joining the Service Design Global Conference — sign up for the virtual experience and be part of this exciting event no matter where you are.

Whether you choose to attend in person or virtually, the Service Design Global Conference in Berlin promises an unforgettable experience. With its engaging content, passionate community, and the opportunity to learn, share, and connect with fellow designers, this conference is a must-attend for anyone in the Service Design field. So mark your calendars, pack your bags (or set up your virtual workspace), and get ready for a conference that will inspire, educate, and shape the future of Service Design. We’ll see you there, whether in person or virtually!

Contributing writer Sayali Bharambe is part of the volunteer team for the service design global conference, currently working as a Experience Designer at Deutsche Telekom, she is also an illustrator on the side. Follow her artistic journey on Instagram @sayali006 and explore more of her work on her website 😊🎨🚀. For exciting collaborations, reach out via LinkedIn or at bharambesayali24@gmail.com.