1010

what’s up and welcome to this year’s how to release a single in 2022 the 22 day plan that’s right if you’ve been with me for a while you know that we’ve done the 19 to 20 and the 21 Day plan it’s only fitting in 2022 to have the 22 day plan now I could easily have just taken last year’s video rename it with 2022 in the title and just let it fly but things have changed everything is changing because consumptions are habits are changing iOS 14 certainly changed everything Tick Tock is now a huge thing therefore reels is a huge thing therefore people’s attention span is now about the size of a boiled sprout so we needed a new 22-day plan and this is it but the good news is organic reach is back baby something we have been calling for for years I’ve been putting out content people aren’t seeing the content what am I gonna do well it’s back and yes we have to play a certain game but for the first time in a long time we can make content and break outside of the walls and the confinements of our audience get in so strap on your Junior Birdman rocket pants get your pen and paper because this is going to be a big one this is how to release a single in 2022. the 22 day plan so firstly before we go into the details of the 2022 day plan let’s discuss a little bit of housekeeping because a little while ago a war was started between Adam Missouri the head of Instagram and Tick Tock where Adam azeri came out and he said no no more Instagram is the king of consumption and therefore we are taking the fight to tick tock and we are going head to head with Tick Tock with micro content the same way as we took the fight to and won the fight with Snapchat way back in 2000 and something and so therefore this war was created now what this means for us creators is something very important

it means that Tick Tock and reels are pushing out your content outside of your audience therefore you can start to get natural organic reach to people who have never seen you before so whilst you don’t have to be on Tick Tock and you don’t have to be making micro content on reels this is the first opportunity for us as creators in several years to be able to go well outside of the walls and that to me is an important part of this 2022 day plan so the purpose of this release strategy is so that we don’t put out music and on the release day we don’t tell all our friends put some messages on social media and then get the next day and think to ourselves I’m not really sure what else to do so I guess I’ll start writing some new music music and making some new music because that feels like the next thing to do Meanwhile your song has died this is about how we manage that song This is How we take this song and we keep building momentum so the purpose of this is how we build into the release

and once we’ve released it how we build out of that release building momentum into the next one I want you to think like a record label and not like an artist a slight difference but an important one an artist thinks how can I promote my music whereas a label thinks how can I use the music to promote the artist and build a brand so that we can monetize a slight difference we’re still promoting the music but we’re using the music to build you an audience and an army that we can monetize in several different ways down the line now if you’ve been following me for a while you will know that I am not a fan of pushing cold audiences directly to Spotify just get some ads throw them to Spotify because this feeds Spotify potential bad data which then affects you getting into playlists and other explore or algorithmic based stuff so what we’re going to do is we are going to use the music to build you that audience so that we can push people to Spotify the reason for this is because they’ll come back if they’re in your social media we can retarget them if they’re in your social media they’re probably warmer they probably know who you are so this becomes a very integral part of your single release strategy now let’s go through a couple of other tips to help you maximize your release

before we get into the daily strategy firstly we’re gonna start five to six weeks before you release your single why well firstly because things go wrong you wouldn’t believe the amount of times I’ve been on a zoom or a call or chatting to people who are panicking because they’ve really or they’ve put their music on on Spotify and other dsps only to find that their aggregator has made a mistake maybe their profile isn’t live yet maybe their profile’s live the song’s gone into someone else’s profile things can and therefore will go wrong so the way that we get past that is we allocate enough time we’re also allocating enough time so that you’ve got plenty of things to do I think of a singles release like setting up dominoes remember those old school dominoes where you set them all up and then you press one and all of them start to fall over making a cool like game a cool shape it’s very similar we can only make this cool awesome shape if we spend the time setting up the dominoes