WHY ARE PEOPLE ALWAYS CONFUSED BETWEEN “MARKETING" VS “ADVERTISING"?

Hey Friends! Are you confused BETWEEN ‘Marketing’ & ‘Advertising’? Our world of internet has been progressed exponentially with an abundance of knowledge. But here we are, writing this short article to clear your clouded thoughts and simplifying them!

We’ll guarantee that you’ll be so glad that several ideas will just be popping up your head, to lead your business to greater heights, be it to be finding the right partners, crafting business strategies, etc., — ONLY after reading this article in FULL — Diligently.

According to the American Marketing Association, the terminology of ‘Marketing’ is as follows:

DEFINITION 1: Marketing [ mahr-ki-ting ] noun — “is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Too formal and academic-like. Boring. Isn’t it? Let’s move on to Wikipedia, though it has served us, students, both during the days in our college & university, it has never been recognized as a reliable source for us students to reference from (Lecturers PLEASE take note).

Wikipedia’s explanation to almost anything under the sun is almost a total fool-proof, easy pill to swallow. Even a 6-year-old is capable of understanding complex terms with the help of it.

DEFINITION 2: Marketing [ mahr-ki-ting ] noun

• “Marketing is the bussiness process of identifying, anticipating & satisfying customer’s needs & wants”

The latter sounds easier, right?

DEFINITION 3: What if I tell you that, there’s another way to defining it in a more subtle way, which is one of my favorite:

“Marketing is figuring out what your customers want and give it to them”

After properly segmenting this simple sentence into minor portions, you’ll realize that it encompasses the exact full meaning relative to the previous 2 examples.

Still not convinced? Let’s dive right in:

• Figuring out = The processes for creating, communicating, identifying, or anticipating customers’ needs & wants.
• Your customers = Depending on your target audiences at certain scenarios you’re in & you’re dealing with. Also, the methodology for how you define your customers such as either its B2B, B2C, C2C, G2G, etc.
• Give it to them = You based on your customers’ wants & needs.
• Ways to give to them = You may proceed with Direct Marketing Campaign, Digital Marketing Campaign (Email, Social Media …), Integrated Marketing Campaign (mixed channels).

To top it off with a cherry, the term — “Marketing”, is a non-stop process which keeps repeating in loops of cycles. Which always finding out more in what customers want, understanding them, & evolving your services/products to satisfy, maintain & reach out to the new pool of customers.

However, this is only the traditional way of doing Marketing. Since the past few decades, things have changed exponentially — even our own lifestyles, all thanks to the Internet & the power of Innovative Technology.

As more competitors rise to selling similar products & providing identical services, the customers’ buying behaviour & insights have since fluctuates drastically.

For instance, a customer may pass by a brick & mortar store, making a direct purchase without much hesitation, with an attractive packaging may be all the reason he/she needs. This behavior easily confuses marketers around the world, and thus, the “Marketing Mix — 4Ps” were introduced.

• Product
• Price
• Place
• Promotion.

We’ll put more focus on the last “P” as it is one of the most “troubled” factors that most marketers always got it wrong. Within the last “P”- Promotion, it comprises of:

• Public Relations
• Lucky Draws
• Direct Marketing
• Advertising (The most crucial factor)

Digging in further into Advertising, & assuming you’ve already understood the rest above which is straight forward; there are several old-fashioned approaches to advertising like — TVs, Newspapers, Media Channels, Magazine, etc. (Just like how our dads & moms used to love discos) Unfortunately, these methods could hardly be effective anymore.

For the gist of [Advertising] is just as good as grabbing a megaphone and tries speaking to as MANY PEOPLE as possible, loudly & clearly, to let them know what ‘GOOD’ stuffs you’ve here, simple as that. Probably accompanied with a couple of pretty ladies on the front, and captivating writing skills, if publicized via hard-copy media.

Unfortunately, much has changed. People scrolling over blogs, or other social media platforms have short attention span, as good as a nice couple of minutes. Otherwise, nobody cares, besides your mum, and probably your best friend, where they may give you a thumbs up for your effort.

Likes & Shares CANNOT put the food on the table. And we MUST accept the fact that, purchasing behavior has changed. Therefore, it is critical to create and adapt to the changes, if we want to survive — do follow the tide.

CONCLUSION

Back to the topic of “Why are people always confused between these two terms”?

As mentioned earlier regarding 4Ps, lets drive the attention back to the 3Ps, where it is indeed a crucial part at the initial process of marketing — BUT Behind Closed Doors.

On the other hand; “Advertising”- everybody in the whole world knows. Because that is what it’s meant to be.

Marketing requires more work to generate multiple sets of results which includes advertising.

But when you do advertising, it doesn’t mean you are doing marketing.

We will talk more about “Complicated ways in Marketing MADE EASY in the next share” but it’s all enough for now.

Wish you’ve found it useful, and shall you have any burning questions or business cooperations with GGWP, you all are welcomed to approach us.

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