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What will matter, for the future of the NLweb and conversational web experience ?

Looking out for the future of Agentic Web.

Donald Adeniji · 2025-10-29 00:32 · 0 claps · 0.6 min read
#microsoft-nlweb #conversational-website #sxo #leadership #agentic-web
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Wiki topics: AGT · AI Agents BIZ · Business Strategy

What will matter, for the future of the NLweb and conversational web experience ?

Who owns the future of conversational web?

Who owns the future of conversational web?

SXO, or Search Experience Optimization, is the future of the natural language web, because it addresses the entire prospect journey, not just the on-site user experience (UX).

While UX focuses on what happens after a user arrives on a website, SXO recognizes that the search experience itself is the new entry point, especially with the rise of conversational AI and natural language queries. In this environment, optimization must extend beyond the website to the search results themselves, ensuring users have a seamless and satisfying experience from start to finish.


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