Motion Poster: Ideation

Motion Design — Fall 2020

Brainstorming Events:

Event Option 1:

2020(1) Summer Olympics

Keywords: athletic, unity, competition, patriotism, discipline

Event Option 2:

Hope Lives

Keywords: faith, worship, concert, jovial, community

Event Option 3:

Edinboro’s Start of Spring Semester

Keywords: welcoming, work ethic, safety, fight, excitement

Moodboards:

Thumbnails

The event I am choosing to move ahead with is the 2021 Summer Olympics

Rough Posters

3 Preliminary Static Posters

Motion Progress

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Rationale

The objective of this project was to design a poster for an upcoming event that includes motion. The event advertised in this moster is The Olympic Games which was rescheduled from the summer of 2020 to the summer of 2021. The games will be held in Tokyo, Japan. The inspiration for this formal design was loosely based on the Japanese writing format with vertical lines. That concept was paired with the competition that comes from The Olympics to create this vertical race track design. The colors that were used matched the pantones of the Olympic rings and the font used, Bahnschrift, matches the font used in the original Olympic logo used for the Tokyo games. With all things carefully thought out, this motion poster is meant to portray the competition, athleticism, and patriotism that comes hand-in-hand with The Olympic Games.