NOVAA: Building Creative That Actually Performs

NOVAA is a production company based in Manchester built around one simple idea:

Creative shouldn’t just look good. It should perform.

We started NOVAA out of a frustration that never really went away. Everywhere we looked, brands were investing in content that looked impressive on the surface but didn’t translate into real results. Beautiful videos that didn’t convert. Campaigns that didn’t scale. Ad spend disconnected from creative direction.

So we built something different.

NOVAA combines video production and paid media strategy into one system — aligning creative output with actual business growth. Instead of treating content and advertising as separate disciplines, we merge them into a single process designed to drive measurable performance.

From Manchester, Built for Scale

Based in Manchester, NOVAA has worked across the UK and Europe with athletes, artists, gyms, venues, and growing brands including:

Joji, CarGloss Belgium, Abonten, Dirty Martini, TCR Manchester, Salford MMA, Omiel Brown, and Conor Mannion.

But the goal was never to build a list of clients.

It was to build a system where creative work consistently produces results.

And that system has led to outcomes such as:

• Over £1M+ in revenue generated through creative campaigns
• An average 3.1x ROAS within the first 90 days
• Around 52% improvement in CPA
• And 50+ high-performing videos delivered

The point isn’t just output — it’s impact.

Creative as a System, Not an Asset

Most production companies treat video as the end product.

At NOVAA, we treat it as infrastructure.

Every project is built around a structured approach that connects strategy, production, and distribution.

1. Brand Strategy — Identity Architecture

We define the visual and strategic foundation of a brand. Typography, messaging, tone, and design systems are all aligned so the brand communicates consistently across every platform.

2. Digital Interface — Systems Engineering

We turn creative direction into functional assets built for modern platforms. Fast, responsive, performance-driven content designed for attention and conversion.

3. Market Impact — Deployment Scaling

We launch, test, and scale campaigns across Meta, Google, and TikTok. Every piece of creative is measured, iterated, and improved based on performance data.

This structure allows us to move away from guesswork and towards repeatable results.

What We Do

NOVAA operates at the intersection of three things:

Video Production Cinematic content, social-first edits, and direct-response creative designed for modern platforms.

Paid Media Meta, Google, and TikTok advertising built on structured testing systems and scalable frameworks.

Creative Strategy Aligning content direction with business goals so every shoot has purpose beyond aesthetics.

The goal is simple: make creative that earns attention and converts it.

Packages Built Around Growth

We’ve built production packages that scale with where a brand is in its journey.

NOVAA LAUNCH — £500/month For creators, athletes, and local brands building consistency and presence.

NOVAA MOMENTUM — £900/month For growing personal brands and businesses ready to step into performance-driven content.

NOVAA GROWTH — £1,500/month For established brands, gyms, and organisations focused on scaling output and results.

Each tier is built around one principle: content should compound over time.

How We Work

Every project is a collaboration.

We don’t approach clients as one-off productions. We build long-term systems that improve with every cycle — better creative, better targeting, better performance.

That means fast communication, structured execution, and a focus on outcomes over aesthetics.

The Bigger Picture

NOVAA exists to redefine what a production company can be.

Not just a studio. Not just an agency.

But a performance-driven creative system — where storytelling, media buying, and growth strategy operate as one.

Because in a world where content is everywhere, the only thing that matters is what actually works.