Jumeirah Residences Emirates Towers: What Meraas and SCDA Just Built on Sheikh Zayed Road

Jumeirah Residences Emirates Tower

There’s a stretch of Sheikh Zayed Road where everything important in Dubai converges. The Museum of the Future sits on one side. DIFC rises on the other. Emirates Towers, where the Executive Office of His Highness Sheikh Mohammed bin Rashid Al Maktoum operates, stands at the center of it all. This is not a neighborhood you build casually. This is the kind of area that only gets offered when the developer, the architect, and the brand behind it are all operating at the same level.

Meraas just launched Jumeirah Residences Emirates Towers here. And when you understand what went into it, you start to understand why.

Let me talk about Meraas first, because the name travels further than most people realize.

Meraas was founded in 2007 under the chairmanship of Sheikh Ahmed bin Saeed Al Maktoum. In 2020, the company became a subsidiary of Dubai Holding, following a directive from Sheikh Mohammed himself. That single fact tells you everything about how the government of Dubai views this developer. Meraas is not just building homes. It is building the infrastructure of how people experience this city.

City Walk. Bluewaters Island. La Mer. Port de La Mer. Bulgari Resort and Residences. Ain Dubai. Dubai Harbour. The Dubai Water Canal. Cherrywoods. Nad Al Sheba Gardens. Madinat Jumeirah Living. Dubai Design District. The Acres. Over 80 million square feet of residential and commercial real estate delivered since inception. More than 3,500 residential units. And what connects all of it is a philosophy Meraas describes in three words: design-led, limited-edition homes in landmark locations.

They mean it. Verve at City Walk, 427 units, sold out in 45 minutes. Atelis at D3, sold out in under four hours. Signaling that when Meraas launches, the market responds instantly because the trust has been earned project after project, neighborhood after neighborhood.

Now, for Jumeirah Residences Emirates Towers, Meraas did something interesting. They brought in SCDA Architects.

If you follow architecture, you already know the name. SCDA was founded in Singapore in 1995 by Soo K. Chan, a Yale-trained architect whose work has been featured in The New York Times, The Wall Street Journal, the Financial Times, and BBC News. He’s received the inaugural Singapore President’s Design Award for Designer of the Year, two RIBA International Prizes, and the SIA-Getz Architecture Prize for Emergent Architecture in Asia. His firm operates out of Singapore, Shanghai, and New York, with a portfolio spanning luxury residences, resorts, hotels, and institutional buildings across four continents.

Soo K. Chan, Founder of SCDA

Chan’s approach to architecture is rooted in tranquility, spatial order, and what he calls “capturing the spiritual essence of place.” His buildings don’t compete with their surroundings. They absorb them. Soori Bali. Soori High Line in Manhattan, where 16 of the 31 private residences have their own swimming pools. His furniture line with Poliform. His upcoming Soori Niseko ski resort in Japan. Everything he touches carries the same quality: restraint, warmth, and an almost meditative sense of calm.

That sensibility is what Meraas brought to Sheikh Zayed Road.

The design of Jumeirah Residences Emirates Towers is unlike anything currently in this area. The two towers sit on near-invisible stilts beneath a cantilevered canopy, giving the buildings the appearance of floating above the road. Beneath the cantilever, a private entrance leads into a double-height lobby, a garden courtyard, and a lounge. Cascading waterfalls frame the arrival. A majestic tree anchors the center of the composition. The whole sequence is designed to make you forget that one of the busiest highways in the Gulf is right outside.

The project comprises 754 residences across two towers, Tower A and Tower B. Every unit is oriented to capture either uninterrupted views of Downtown Dubai and the Burj Khalifa, or open sea views toward the coast. The interiors use a palette of caramel-toned accents, premium marble, and understated wood finishes, warm without being heavy, refined without being cold.

Here’s what’s available:

One-bedroom residences, 250 units, 861 to 898 square feet, starting at AED 3.51 million (approximately $956,000).

Two-bedroom residences, 170 units, 1,115 to 1,165 square feet, starting at AED 4.78 million (approximately $1.3 million).

Two-bedroom with maid’s room, 222 units, 1,373 to 1,590 square feet, starting at AED 6.15 million (approximately $1.67 million).

Three-bedroom residences, 56 units, 1,925 to 1,946 square feet, starting at AED 10.21 million (approximately $2.78 million).

Three-bedroom with double-height ceilings, 48 units, 2,099 to 2,564 square feet, starting at AED 11.01 million (approximately $3 million).

Four-bedroom with double-height ceilings and private rooftop terraces, 8 units, 3,473 to 6,366 square feet, starting at AED 25.07 million (approximately $6.82 million).

The four-bedroom residences include a social lounge, outdoor dining area, BBQ counter, plunge pool, landscaped garden, and a private gym.

The payment plan is a 60/40 structure. Twenty percent due during the construction phase, spread across six installments between November 2025 and October 2027. The remaining 40% at handover, which is scheduled for August 2030.

What separates this project from other branded residences on the market is what comes with the Jumeirah name. Every apartment is fully serviced by Jumeirah Hotels and Resorts. That means 24/7 security and concierge. Valet and doorman service. Private dining by Jumeirah chefs. Personalized spa treatments booked to your residence. Hairdressing services at the in-house salon. A personal trainer available on request with custom training and meal plans. Lounge and pool attendants. Lifeguard service. Public area maintenance and cleaning are handled entirely by the Jumeirah team.

The amenity offering is built on two tiers: garden level and sky level. At the base, landscaped garden terraces with a resort-style family pool, a padel court, a children’s play zone, and curated dining venues. At the top, three exclusive sky terraces with an adults-only infinity pool, panoramic garden lounges, and an open-air event terrace suspended above the city. Between them, a state-of-the-art gym, a wellness club, a yoga studio, a private cinema, a co-working lounge, and a social hall.

The location speaks for itself, but let me put some distances down.

This is a Meraas project with SCDA’s architecture, Jumeirah’s service standards, and a location that sits at the intersection of power, culture, and commerce in Dubai. There are only 754 units and eight of those are four-bedroom penthouses that will probably never trade again once they’re sold.

If this is the part of the market that interests you, the window to move on this is now

Aimerey Beisembay is a luxury real estate advisor at BlackOak Global, specializing in Dubai’s ultra-prime off-plan market.