Droopy Whitepaper.

AKA THE MOB’S BIBLE AKA EXPRESS YOURSELF OR EXPLODE++ AKA YOU FEELING DROOPY.

Sections

-εἷς Overview

Introductions [1. Content & Cross Platform.](#9d95) 2. Clothing 3. Events & Admission

Systems [1. Grails ](#7dfc)2. Staking 3. Mission: TOURISTS X PURISTS 4. IP Rights 5. Roadmap 6. Sponsoring

Design 1. Droopy Meaning & Silhouette — A Conversation with the artist. (Excerpt) 2. Story & 1/1s 3. Expanding art and Increasing diversity

Conclusion 1. Brand Values & The Top Off.

- Overview

@helpDroopy is a 5,000 PFP Collection aiming to be the project where the PURISTS & TOURISTS can congregate. Driven by Art, community, events, fashion & content the collection of digital collectibles is based upon our mascot; Droopy.

Each Droopy doubles as a free admission ticket to any helpDroopy events, aiming to connect the world through their common interest of expression and having a good time.

“I’m not building something to raise the floor price, I’m doing it to have the most fun with my community.” — Gordon Gonner (a founder of BAYC)

Introductions

Content Cross Platform

“Marketing is about values, it’s a complicated and noisy world and we’re not going to get a chance to get people to remember much about us.” — Steve Jobs

There’s doubt the world is noisier than ever, but your favorite project isn’t loud enough. Furthermore when they whisper the word “NFT Project” outside of their minuscule community stuck on twitter, it’s shunned, you are made a mockery of for having a profile picture of NFT Art.

Given that most projects aren’t creative enough to stand out and be heard by the ears of the culture, there’s a 99% your favorite project isn’t going to last this bear market.

helpDroopy community plans to stick around not only on your twitter timeline, but on your FYP (For You Page), your subscription box on YouTube and on your instagram feed. Not by claiming we’re an NFT project or digital collectibles but by continuously sharing with the world what crazy, dope shit the brand is up to.

Our aim isn’t to however create FOMO, instead it’s to be constantly re-introducing ourselves to the rest of the world through our exciting events, dedicated community and “wholesome” content will allow the world to connect with us on a deeper level way before they even know we’re a digital collectible.

As founders we have two jobs in this department.

1. Lead By Example. As leaders we need to go out and set the example on the type of content we want to see our community produce & partake in then start taking that attention real estate for our community. Creating content that people will naturally share with friends, family and strangers.

2. Empower The People. Now we need to provide the community with opportunities to make content by creating in real life events. From crazy parties people love to participate in to absurd marketing campaigns they’re proud to be apart off.

The Golden Rule ✰- With @helpDroopy content we believe in only, one golden rule.* *Don’t Ever Shill.

Why? Reputation’s are not given. They’re earned. helpDroopy plans to earn the reputation of most active/lit community on the platform.

Shilling ruins this, because the first impression is so dire, having a radical holder go around telling people BUY DROOPY! BUY DROOPY! IT’S THE BEST NFT! While he’s not wrong and his intentions are pure, this will cause the audience to cringe and blacklist us in their minds.

Currently we live in a bubble. Where people with NFT Profile Pictures ONLY ENGAGE WITH NFT ADJACENT CONTENT. @helpDroopy is going to start poking at this bubble and when it pops we’ll already be everywhere.

**Marketing is everything. **How many times do we have to tell you?

Youtube will be home to our longer form content — lifestyle content/events/vlogs++

TikTok will be home to our shorter form content — Clips of the most exciting parts of Droopy Experience.

Twitter will be home to official updates and spaces — Hosted by ourselves and having our founder all over the place talking about our project and engaging with the community.

Instagram will be a combination of our short form content (stories etc.) and really highlight the clothing side/brand.

We intend to host content made by the community on our official pages, only if it’s up to par in terms of quality. In the hopes of kickstarting their content career or pages.

Who said engagement wasn’t utility?

Clothing

Streetwear is supposed to be effortlessly cool and accessible, most projects don’t get either. When 99% projects approach merch they release lazy designs on OK quality garments that will never permeate into mainstream culture. To prove my point when was the last time you saw someone wearing any NFT merch outside? Or even outside of crypto twitter?

You probably haven’t been outside much so we’ll answer for you; never.

“This shit is criminal bro (haha)” — Founder

At our core we want to helpDroopy to represent Authenticity and Expression. The easiest and best way to express yourself is through the styles you decide wear on your back. We hope to bring a combination of exclusive styles for holders while still creating accessible pieces anyone can buy into.

But what about exclusivity?

Remember as much as we’re in the NFT business we are in the brand business. Creating a sought after brand where exclusive styles/collaborations are reserved for holders only serves to bring us more attention to the NFT Side, while also keeping exclusivity for the Droopy mob.

How’ll this integrate with the @helpDroopy community?

We have so many traits we want to utilize but it won’t be up to us. We’ll let the community form their own sub groups based on the traits they have and create some friendly competition where the winners get to see their trait on the Droopys clothes and free drops.

The vision is to build a product with high demand and to purposely not meet the demand in order to make it limited. Who’ll always get drops? The Community.

This is just the beginning.

Events & Admission

“Each Droopy doubles as a free admission ticket to any @helpDroopy events.”

helpDroopy is taking a different approach to your NFT Doubling as event admission.

Yes, your NFT will get you through the door into your communities events. However, creating a worldwide community means throwing worldwide events, and flying to NFT London while still hungover after Art Basel Miami is just too much of an ask of even of our most dedicated community members.

Dealing with the FOMO seeing everyone attendance is hard enough. So to soften the blow we’re going to try something new.

People who cannot make the event the option to forfeit their admission and generate a ticket that anyone can buy to get into the party.

The profits from this purchase are then split between @helpDroopy treasury and the original Droopy holder.

Systems

Traits in helpDroopy collection are all similar in rarity something akin to y00ts. Don’t worry, change is the only constant.

Grails

All traits in the helpDroopy will have a GRAIL variant. These are EXTREMELY LIMITED. Let’s say there are 200 Droopy’s with sunglasses, TWO of these Droopy’s will have a special edition version of sunglasses. These traits are meant to give people more variety when searching for more unique Droopys other than the cliché rares we already know and love…

Rare traits are always incredibly sought after by, snipers, whales and fans of the art. However just because Rares are well, rare doesn’t mean they have to be obscure.

Commons will be the new grails.

Staking & Seasons

@helpDroopy we want to earn our success based on our service to the community, not at their expense. We’ll achieve this by giving value to our holders through our staking system.

“The Party Never Ends” Those who choose to keep their Droopy’s off marketplaces and ride with us to the party will earn points daily.

Points can be redeemed to our marketplaces to purchase exclusive styles from collections and other random collaborations we have.

What’s a season?

A season is an 8 month period when we throw our events, and during which the community will be given random opportunities to earn random drops and rewards. (Attending events, Creating Events, Being Active Online, Creating Content etc. etc…).

If you sell a droopy that has received rewards during a season and sell it afterwards that Droopy cannot redeem that reward again.

New Season = New Rewards.

Mission: TOURISTS X PURISTS

Droopy wants to be the brand where Tourists and Purists can safely congregate. Therefore if Droopy wins, NFTs win.

The sands of time will wash away 99% of projects.

Through creativity, content and authenticity @helpDroopy will gnaw, fight and create our way into that 1%.

When it’s all said it done @helpDroopy will truly be a WORLDWIDE Community, connected through the worldwide-web. A Melting Pot of different cultures and creeds but all sharing that same damn Droopy experience.

We are going to house Droopys that are Unapologetically Authentic.

We are going to cut into the Culture from different angles and bleed into its body.

IP Rights.

Holders and founders belong have the same objective, it’s to light this rocket and ride it to the moon. It’s a collaborative process. We want to work closely with those in our space by granting you the IP rights to not just your PFP but to the Droopy brand as a whole.

If you’re holders can bring value to themselves through the IP, they bring value to the project by freely marketing the brand thereby creating a true symbiotic relationship.

Droopy at his most simple is a canvas, waiting for the communities ambition to fill him up. If you wanted to create a coffee company under the Droopy brand, dress him up in an Apron, give him a cup of joe and get to selling them beans!

Roadmap.

You’ve heard it time and time again, “underpromise and overdeliver” we too move by this mantra.

A sniper riffle lining up a shot and shaking the space up is always going to be louder than a bunch of snub nose rounds.

Please take this art drawn by the talented █████ as a token of our ambition within the space.

Sponsoring In&Out:

When it comes to mass adoption, established brands have a distinct advantage over community projects bringing people into not just their eco-system but into web3 as a whole. One way projects can bring eyes to their project is going niche by niche and reaching out into these communities and participating in their world.

helpDroopy wants to experiment by sponsoring people we believe align with our core values in different fields whether it be gaming, or skating. This way we get not just new eyes on our project, but empower people in the community through collaboration. This symbiotic relationship will open the door to not just unique opportunities but showing web3 capabilities off to more people and hopefully bring more creatives to the space.

Art & Design

Droopy Meaning & Silhouette — an excerpt from our conversation with the artist (A) and our founder (F)

F: Who Is Droopy?

A: He’s everyone or no one, He’s just like you and me. I just wanted to express how I saw my generation feeling, all blank canvases yearning to express themselves but with absolutely no chance too.

And he carries that with him everyday, he screams for expression through whispers and still no one hears him… Within every Droopy is a universe of expression filled with never before seen colors, but absolutely no space for it to be seen from the outside. I just want you to express yourself and keep it real.

F: Beautiful. Fitting for a generation with all the tools to shine, but too stupid to see how bright they are.

A: I want to see our holders have a chance to shine, shine like you, shine like mike or mag, shine like droopy, shine in the fucking mirror, shine with your friends, shine with the world. Any way we can help you, Droopy.

(II) F: Please explain to those who aren’t aware, what is feeling droopy?

A: Feeling Droopy is whatever you can’t say, you know?

F: Pretend I don’t.

A: You came up with it why am I explaining it.

F: You’re better with words.

A: Droopy is anything, your girl just dump you after you cashed out 106 dollars on chocolate for valentines day? You not mad, but you definitely feelin Droopy.

F: No I think I’d just be mad as fuck. But can you give us a good annotation, like lets say you feeling Drooopyy.

A: Like you just got a new fit and about to fuck up the function?

F: Yeaa babyy.

A: You’re getting a little informal there.

F: Droopy is more context dependent than bound by rigid definition let it roll of your tongue anytime you can’t get that feeling exactly down.

A: Way to get back on track.

F: What can I say…

(2.) F: I know we’ve touched on this before but would you consider Droopy Fine Art?

A: Id say obviously but I’m biased so it’s really not up to me.

F: Who’s it up to?

A: You’re asking the wrong question,

F: Which is?

A: You should be saying what is Fine Art in the context of web3?

F: You tell me (haha) I’m just a founder.

A: Well the gatekeepers are gone, art’s value is going to be held by the people now.

F: Hasn’t it always?

A: No, (fine) arts been held by the Sutherbees and Christies and while they’ve shown off incredible pieces that doesn’t make them an authority.

F: Now the culture does.

A: Exactly.

Story

Originally, every droopy had his own story. From brith unto death. The more we realized every Droopy has his own story, his own reasons to party. That original story was scrapped. Who are we to tell you, your droopys story? Nearly all the pages were made blank, forgotten never to be spoken about by the team.

The twelve that remain serve as the only story based 1/1s in the collection and will be auctioned off and inscribed as Ordinals on bitcoin blockchain separating itself from the rest of the collection.

Until then if we’ll be sitting on them and if you want to know a bit about the story click, **here.**

Expanding Art & Increasing Diversity.

Change is the only constant, for better or worse we have plans for shaking up our uniform rarity with our community and new special pieces but ultimately it’ll be up to you; the holder.

Like we said commons will be the new grails.

Brand, Values & Conclusion

Dope people, making dope shit makes

One of the great things of web 3 is that a community can compete with the big guns and have an impact like quite literally never been seen before. I don’t think truly grasp this opportunity and many would rather make a quick buck than a lasting impact.

helpDroopy will always be Unapologetically Authentic, we aren’t trying to fit in with web3 culture we are carving out a space for us to throw the sickest party in. Then working to expand that invite list to new people, personalities and groups who all want to start Feelin’ Droopy.

FUCK THE WRLD

BUT SHE’S SO PRETTY

( . Y . )

Mag