Top 10 Beauty Brands in China

Top 10 Beauty Brands in China and their best-selling products

Few years ago, most of the top beauty brands in China were Western brands. They have been losing ground, however, to their Asia-Pacific competitors. China’s local brands have been manufacturing high quality beauty products and marketed aggressively through media and Korean beauty brands has gained popularity with Hallyu(Korean Wave).

Here are the list comprises the top beauty brands by consolidated revenue of Taobao and Tmall, the biggest e-commerce platforms in China. The data is analyzed and offered by MeasureChina.

10. RECIPE (莱斯璧)

Crystal Sun Spray

Korean beauty brand, Recipe gained its reputation and popularity with just one product, ‘Crystal Sun Spray’. It’s a sunscreen you can easily spray on the body just like a facial mist. According to MeasureChina, the revenue of Recipe on Taobao and Tmall during 30 days (from June 14th, 2o17 to July 14th, 2017) is ¥63,868,318.

9. Yunifang (御泥坊)

盈透美肌黑面膜

Chinese females are big on masksheets. Masksheets are thin fabric sheets soaked in rich serums. They are affordable(about 2.00 USD per 1 masksheet) and effective. It’s an easy way of getting skincare done at home. Yunifang’s revenue on Taobao and Tmall during 30 days (from June 14th, 2o17 to July 14th, 2017) is ¥66,903,299.

8. Estee Lauder (雅诗兰黛)

Advanced Night Repair Eye

Estee Lauder’s Advanced Night Repair series are referred as the ‘miracle brown bottle’ in China. It is most demanded by the females over 30 years old and sold at department stores and Shanghai Duty free shop. Estee Lauder’s revenue on Taobao and Tmall during 30 days (from June 14th, 2o17 to July 14th, 2017) is ¥70,805,136.

7. Mask Family·1908 (膜法世家·1908)

三合一黑面膜

The 7th best-selling brand in China is 膜法世家. They marketed their product in a smart way, showing beautiful actresses using the products on Chinese soap opera as if showing is n0t intended. 膜法世家’s revenue on Taobao and Tmall during 30 days (from June 14th, 2o17 to July 14th, 2017) is ¥72,515,033.

6. innisfree (悦诗风吟)

Green tea balancing set

Innisfree is the most popular K-beauty brand in China, known for its affordable price and effective formula. The bestselling product, Green tea balancing skincare set(image shown above) is 34.00USD and it’s popular among those with troubled and sensitive skin. Innisfree’s revenue on Taobao and Tmall during 30 days (from June 14th, 2o17 to July 14th, 2017) is ¥77,260,352.

5. WETCODE (水密码)

深层补水保湿爽肤水乳液防晒

Wetcode is Chinese local brand. The brand focuses on moisturizing skincare sets and grew really fast by marketing its products with wanghongs(Chinese social media influencers). Wetcode’s revenue on Taobao and Tmall during 30 days (from June 14th, 2o17 to July 14th, 2017) is ¥77,260,352.

4. CHANDO (自然堂)

自然堂雪域精粹纯粹冰肌滋润套装

CHANDO was CHCEDO until 2011. This Chinese local brand is popular among the cities in the middle of China and it’s sold at supermarkets and department stores. CHANDO’s revenue on Taobao and Tmall during 30 days (from June 14th, 2o17 to July 14th, 2017) is ¥86,615,131.

3. PECHOIN/百雀羚

护肤套装

PECHOIN has a long history. Because the company was established in 1931, it was always associated with the older generation before they re-branded. The branding has changed significantly and now it’s popular for all ages. PECHOIN’s revenue on Taobao and Tmall during 30 days (from June 14th, 2o17 to July 14th, 2017) is ¥93,957,650.

2. L’oreal (欧莱雅)

男士火山岩泥洗面奶

While other western brands targeted HongKong, L’oreal advanced to China, directly to Shanghai in 1997 and successfully settled as a bestselling brand. It has products with a variety of price range both for men and women. The most sold product is Men Expert line, Pure&Matte facial foam cleanser. L’oreal’s revenue on Taobao and Tmall during 30 days (from June 14th, 2o17 to July 14th, 2017) is ¥97,652,257.

1. One Leaf (一叶子)

补水保湿面膜

One Leaf is established only 3 years ago and released masksheets one year later in 2015. In 2016, the masksheets ranked number 1 as a bestselling product at Watsons(the largest health care and beauty care chain store in Asia). The 35 percent of the customers re-bought the masksheets after their first use. One Leaf’s revenue on Taobao and Tmall during 30 days (from June 14th, 2o17 to July 14th, 2017) is ¥105,992,574.

Want to find more meaningful data on Chinese market? Visit MeasureChina.