What is Account Based Forecasting?

Account Based forecasting is:

• an integrated approach
• to leverage customer intelligence (both inventory and retail activity)
• to model promotional activity into both Sales and shipment forecasts
• to build a deployable DC level Plan.

Using this integrated approach, the output is a Bottom-up National forecast for each SKU. The National Forecast can be planned as two demand clusters: Key Customer Demand and Other Demand.

**Sum of Key Customers Collaborated Forecasts ( through the C-ABF process)

• The “All Other” demand forecast (statistically modeled)**

The ABF collaboration Model leverages consumption and inventory data from the customer and uses a statistical engine to come up with customer-level demand forecasts. The major advantage of the ABF process is it enables flexible supply chain planning because of the visibility of customer-level demand.

If you would like to find out more details on facilitating or developing an account based forecasting process,

Please contact us:

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