MADworld partners with content creator Airrack to mint memorabilia NFTs and bring creators into the multiverse

MADworld, the Multiverse Artist Defender, the Animoca Brands-backed NFT Experience and Origination Platform, is partnering with top content creator Airrack to mint collectible memorabilia NFTs related to Airrack’s newly announced Xtreme Pong event.

Xtreme Pong is a live-streamed ping pong tournament hosted by Airrack in collaboration with twelve globally popular creators including Zach King, Brent Rivera, ZHC, and Bryce Hall. The tournament will pit all twelve creators against each other in a knockout-style tournament to uncover who has the most dominant ping pong skills, and capture the USD 120,000 tournament prize pool. The tournament will air live on Airrack’s YouTube channel to its 2.5 million subscribers on Saturday, November 13, 2021, at 1 p.m. PST.

Xtreme Pong will also be the first foray into the world of NFTs for Airrack, and MADworld will serve as the event’s exclusive NFT development partner. Generating NFTs from original content has always been a widely accepted use case with high consumer demand. TikTok recently announced they would begin supporting creators and celebrities with developing and selling NFTs from past viral content. Additionally, NFTs are breathing new life into the never-before-seen libraries of Hollywood, with Quentin Tarantino leading the recent trend.

Xtreme Pong is a pilot live event content series produced by Airrack and Kollyde. The producers aim to develop NFTs that give their owners influence over the future of the Xtreme content series, linking NFTs to decision-making power. MADworld is supporting the production by developing NFTs and building a strategy that assures the creator is providing his fans with the ultimate utility, one that gives them a once-in-a-lifetime experience.

“It’s important to me to engage my subscribers and give them actual control over the channel’s outcome & direction,” said Eric Decker, AKA Airrack. “This partnership with MADworld is a really exciting opportunity to give the community a vehicle for future ownership and involvement through NFTs.”

Xtreme Pong has partnered with MADworld because of its commitment to defending creators in their development of NFTs and the organization’s expertise in fusing NFTs with physical collectibles. The event will offer three tiers of memorabilia NFTs. The most common being NFTs representing event gear used by the competitors. Unique digital art NFTs will also be created by competing artists during live art battles taking place during the event to capture the exciting moments in still form.

MADworld will partner with each creator to auction a rare “apex” NFT tied to their physical paddle used during the event. This NFT will be the first of its kind, not only connecting the NFT with a physical item but also being a one-of-one, exclusive NFT developed by a single creator. These exclusive NFTs offered by each creator will go to the highest bidder in an auction format which will last the duration of the live stream event to drive more competition between the creators and excitement for all fans.

All Xtreme Pong event NFTs will also include membership for owners into an elite Xtreme franchise community that includes a voice in deciding the direction of future content and preferred future access to Xtreme events as a spectator or participant.

“We don’t believe you need to be a crypto enthusiast to want to own an NFT,” added Jordan Heathfield, MADworld’s Head of Marketing. “The Xtreme Pong format is an example of how the right utility can drive demand for any NFT. It will be one of the most innovative live-stream events of 2021 and will set new industry standards.”

With an aggregate reach of over 300 million across all creator accounts, the event will build general awareness of NFTs, increasing industry engagement and NFT purchasing among more mainstream audiences. This is a tremendous opportunity for NFTs to be brought into the mainstream as they’re used as memorabilia with extended utility and will be sold at a live event featuring some of the biggest names in content creation.

Airrack, a sensation in the world of content creation, has pulled together a phenomenal group of creators to launch a more evolved program that integrates fans into a new content concept, making them part of the development process. The way this format integrates the creator, community, and content will drive long-term value for all stakeholders and serve as a model for how creators drive community engagement in the future.

To learn more about the NFTs being offered during Xtreme Pong visit xpp.madworld.io.

About MADworld — the Multiverse Artist Defender (MAD)

MADworld offers an NFT Origination Platform and NFT Marketplace which use blockchain technology to defend the artists, artwork, creators, and content that enter the untraversed multiverse. MADworld supports NFT minting to validate ownership and provenance of physical art, collectibles, and products and original content developed from live concerts, sporting events, artist battles, and other modes of creative expression. MADworld is designed to give creators complete control over their NFT strategy, supporting them by maximizing the income and impact from their intellectual property in perpetuity. For more information and updates about MADworld, visit:

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