Facebook widget for your website: how necessary is it and how to install it

We explain the specific purposes for which this widget can be used

A Facebook widget for your website is one of the key elements that builds user trust. The fact that real people join social media groups is proof that the product being offered is popular and in demand on the market. There are different types of widgets for this social network. These can be either regular icons with logos or full forms with an offer to go to the company’s page and subscribe.

Facebook is the best social network for promoting commercial Internet resources for a reason. This is because this network provides effective tools for viral promotion of website pages.

In this article, you will learn how to create and add a Facebook widget to a website and for what specific purposes it can be used.

Where is the best place to put a Facebook widget on your website?

It makes sense to put the widget right where people sign up. But some sketchy developers, following the lead of marketers, put a pop-up banner on the main page of the website that can’t be closed.

This means that visitors have to sign up just to look at the website. Otherwise, if they refuse, they must leave the site. In essence, this can be regarded as forced collection of information, for which the page may be blocked. In addition, this does not reflect well on the company selling its products and, on the contrary, leads to losses and damage to its reputation.

So, where should Facebook page widgets be placed on the website?

The comments widget, in its familiar form, is located below the article or product. Its main purpose is to gather feedback. This can be comments, questions, or reviews.

Table for determining how to place a Facebook widget on your website

Which placement method to choose for maximum effectiveness of the Facebook widget on your website:

1. Like Button for Pages

What it is: A button that allows users to like your Facebook page without leaving the site.

Where to place it:

• Header: Ideal for attracting the attention of new audiences. Often placed next to other social media icons.
• Sidebar: A good place for websites with a blog, so that the button is always visible when scrolling.

Goal: Rapid growth of your page’s audience.

2. Page Plugin

What it is: An embeddable feed that shows the latest posts, events, and activity from your Facebook page.

Where to place it:

• Sidebar: A classic location. Lets you liven up your site with fresh content and show that the page is active.
• Footer: Great for showcasing your community without distracting from the main content.
• News or Blog page: If you don’t update your website blog regularly, the Facebook feed can be a great source of fresh news.
• Separate “Community” page: Create an entire page dedicated to your community, where this widget will be the central element.

Purpose: Demonstrate activity and cross-promotion — interest website visitors with content from Facebook and encourage them to subscribe.

3. Share Button and Recommend Button

What it is: Buttons that allow users to share a specific article or product on their personal Facebook page.

Where to place it:

• At the beginning or end of an article/news item: Give users the opportunity to share what they have read right away.
• On the product page in the online store: Allow users to tell their friends about a product they like (“I want this for my birthday!”).
• In the sidebar that scrolls along with the content (floating bar): So that the button is always at hand.

Purpose: Virtual word of mouth and increased organic reach.

Place the Facebook feed widget where it best matches the user’s intent. If they want to share an article, provide a button at the end. If they are looking for support, offer a chat in the corner. If they want to learn more about you, show an active feed in the side column.