4 Basic Metrics to Keep an Eye on When Running Paid Ads

When it comes to things like paid ads, paying attention to a few simple numbers can really help make sense of what’s working — and what’s not.

There’s a ton of analytics out there (mostly useless), but it’s best to zoom out and focus purely on the main four: CPC, Conversion Rate, ROAS, and EPC.

(1) Cost Per Click (CPC) This one’s pretty straightforward. It’s how much you’re paying every time someone clicks on your ad or link. Lower is usually better, but only if those clicks actually lead to something. I’ve learned not to get too excited about cheap clicks unless they’re doing the job.

(2) Conversion Rate Out of all the people who click, how many actually take action — whether that’s buying something, signing up, or whatever you’re aiming for? If you’re getting loads of clicks but no conversions, something probably needs tweaking on the page. It’s a good way to know if your message is landing or not.

(3) Return on Ad Spend (ROAS) This just shows how much money you’re making compared to what you’re spending. If you spend $50 and make $150, you’ve got a ROAS of 3. If it’s under 1, you’re basically losing money. Simple, but super helpful when you’re deciding whether to scale something or pull back.

(4) Earnings Per Click (EPC) EPC tells you how much you earn per click on your affiliate or sales page link. It helps you see which offers are actually performing well.

Most importantly, try not to overanalyze things too much. Just keeping an eye on these basic numbers to help decide whether to stop an ad, let it run, or make small adjustments.

Thanks for visiting.

I appreciate you stopping by.

Kind regards, ~ Nomadic Danny

Website: NomadicDanny.com

Podcast: NomadicDannyPodcast.com

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