Want to Help Shape the Agenda of SXSW London?

With SXSW coming to the UK for the first time, it’s time to get voting

Since its inception in 1987 in Austin, Texas, SXSW has become a legendary cultural phenomenon. In June 2025 this iconic event will come to Europe for the first time, landing in Shoreditch, London’s vibrant hub of creativity and technology.

Here at frog, we’ve been busy submitting ideas for talks at the inaugural SXSW London event. Now you can get involved and help shape the SXSW London agenda by voting on your favorites.

Head to the public voting panel, and register for free to browse the different submission types and make your selection. But be quick: public voting ends at 23:59 GMT on Thursday 19th December.

Want to learn more about the ideas that frog has been shaping up? Read on to discover some of our best and brightest ideas.

Future 2050

The Nature Lab: Where Creativity, Science and Business Meet

The Nature Lab is a collaborative approach that merges creativity, science and business to help guide organizations into the Next Economy. We’re connecting a regenerative vision with tangible actions to deliver both positive impact and long-term organizational success for a life-friendly and planet-centric future.

In this Nature Lab ‘taster’ with frog & Biomimicry 3.8, explore fresh and regenerative ways to work on sustainability challenges, learn how to create mutually valuable relationships through nature-led ideas and gain a sneak peek into impact through cost savings, emission reduction, supply chain and beyond.

**VOTE HERE**

Welcome to Futurescape: 25 for 25

Every year, frog publishes Futurescape, a highly anticipated annual trends report that explores movements on the horizon and sets a path forward for the new year. Futurescape 2025 features 25 trends across five key themes, generated from a network of frogs from around the world.

During this interactive session, we’ll explore the most provocative ideas from Futurescape 2025 and discuss the implications for a future we all have a responsibility to help shape.

**VOTE HERE**

Collective Futures: Envisioning 2050 Together

In this hands-on workshop you can become a ’future architect,’ utilizing foresight and speculative design techniques to create immersive future scenarios. Working with diverse groups to analyze key drivers of change for the coming decades — from climate impacts to tech trends and societal shifts — use those insights to generate scenarios for 2050.

Explore the tension between climate adaptation and mitigation and generate creative solutions in divergent scenarios. This session aims to give fresh perspectives and actionable ideas to shape a vision for 2050 that balances a healthy planet, resilient communities and a thriving economy.

**VOTE HERE**

Design

Cards for Sustainability: Building a Business Plan for a Bird

Sustainability is often a complex and intimidating topic to tackle. Our Cards for Sustainability approach offers a low-pressure way to brainstorm solutions to real challenges by bringing play and practicality to the ideation process when it comes to solving some of the trickiest topics of our time.

The frog team will help you zoom out of your normal role and build empathy for stakeholders across the larger ecosystem to ensure we are creating concepts that meet the needs of people and planet.

**VOTE HERE**

Creative Clash or Intelligent Innovators? Get Hands-on with Synthetic Strategists

Enough messing around with Midjourney. Learn how to really put the power of generative AI to work in your creative process by partnering with our Synthetic Strategists and AI agents to solve a real creative challenge. In this fast-paced innovation workshop, you’ll explore the problem space, ideate and develop concepts. Plus, you’ll get first-hand insights into the future of creative with AI.

**VOTE HERE**

Cards for Humanity: Inclusive Design Masterclass

We all know that products and services should be designed inclusively. It’s better for business, better for people and better for society. Join our 40-minute workshop to learn how to use Cards for Humanity, our playful and powerful card game that will help you to see differently and design better for the needs of millions of people who struggle to access everyday tasks.

Get ready to learn everything you need to put this inclusive design tool to work within your own projects so that you can make real change in the fight against inequality.

**VOTE HERE**

More Joy, Please! What Design Can Learn from Children

Joy is the missing ingredient to help us design innovative experiences, use our time productively and build better relationships — all while feeling more fulfilled. With inspiration from the playground, this session will change your outlook on design. We’ll explore hacks to practice daily, creating the joy you need to build better relationships and better products.

Whether you’re looking to add more sparkle to your experiences, build stronger team dynamics or are simply after a quick hit of dopamine, this session is for you.

**VOTE HERE**

Ditch the Deck: Putting Experience Back into Design

This session invites creators and doers to close the laptop, leave the office and explore the world. Why? Because designing best-in-class experiences requires more than endless slides (that inevitably end up in the cloud collecting dust). Experimentation and sensory-rich, kinesthetic learning shapes experiences that staring at a screen can never deliver.

Join our expert designer and strategist as they share stories about how physical exploration has transformed their work.

**VOTE HERE**

Government & Society

Saudi’s Vision 2030: Leapfrogging the World in Government Innovation

In this panel, some of Saudi’s pre-eminent innovators in government services will explore the ambitious reforms and technological advancements driving Saudi Arabia towards a modernized state.

Our experts will discuss initiatives that enhance transparency, efficiency and citizen engagement, showcasing how the Vision 2030 agenda is reshaping public services and digital infrastructure.

**VOTE HERE**

HealthTech & Wellness

Revolutionizing Health: Digital Biomarkers and AI Blending Clinical and Consumer Worlds into the Future of Care

The future promises a digitally connected healthcare system that empowers patients and carers, driven by new ways of understanding humans and environments.

This panel will explore how novel sensing technologies, powered by AI, are revolutionizing prevention, diagnostic, healthcare delivery and personal wellbeing, embedding deeply into our daily lives… and bodies.

From hands-free home urine analysis to voice-led cognitive assessment or implantable cardiac monitors, this revolution blends clinical and consumer worlds in a seamless continuum of more accurate and effective care.

**VOTE HERE**

It’s Time to Turn ‘Pharma’ Into ‘Friend’: Reimagining the Role of Biopharma Through Patient-centric Experiences

Patient centricity is central to effectively using digital health tools to improve patient outcomes. Learn how biopharma companies are providing innovation across new care pathways and supporting patients beyond the molecule. This strategic transformation is reshaping the role of biopharma — uniting patients and professionals, and redefining relationships and behaviors across care.

Discover why we propose a fundamental switch of mindset, ushering in a new era of patient-centric solutions, engagement styles and organizational culture. Plus, crucially, understand how to put it into action.

**VOTE HERE**

Reimagining Clinical Trials: How Design Can Save Lives

The pharma development pipeline can be long, expensive and struggles to cater to patients across social and ethnic spectrums with its reliance on clinical trials centered out of research hospitals. Learn how bringing technology and science into balance through people-centric design strategies can enable new experiences which accelerate this pipeline, provide new opportunities to improve scientific outcomes and keep patients safer.

We’ll showcase how we go from macro goals to solving real-world problems in domains such as remote patient monitoring, patient reported outcomes and managing healthcare professional and patient interactions.

**VOTE HERE**

People & Workplace

Shaping Humanity with Metahumans

Technology is our clay. Like Prometheus, we can create hyper-realistic Gen AI experiences, bottling up the intelligence of an entire organization and personifying them into characters that feel so real they accelerate human learning through live interactions.

But what do you do when you can create this ‘being’ in any likeness from which you can best learn from? What image would you choose? And what might be the trade-offs? Join the frog team for this session to explore the answers.

**VOTE HERE**

XR Transformation

Virtual Tourism: How Saudi’s Pre-eminent Tourist Destination Is Using XR To Become Famous

AlUla is the most desirable cultural, heritage and tourism destination in Saudi Arabia. For over two years, the Royal Commission for Alula has been utilizing immersive experiences to drive awareness and desirability of AlUla.

In that time, they have created a number of successfully engaging experiences, including AlUla becoming the first UNESCO heritage site in the metaverse and a Roblox experience to raise awareness for their conservation efforts. We propose the creation of an XR pavilion at SXSW that showcases these immersive experiences and more on headsets for attendees to explore.

**VOTE HERE**

AI & Robotics

What About the Humans?

The future of work and AI is at a crossroads. One path leads to a sea of sameness, where existing content and ideas are merely regurgitated by AI. The other leverages AI to remove monotonous tasks, offering a more creative role for humans. Let’s explore what the future might look like if AI is put to work for people.

In this co-creation workshop, we’ll dive into the future of work in different environments and cover how to shape more time for human-powered creativity, innovation and critical thinking.

**VOTE HERE**

Marketing & Advertising

Sticking Two Fingers Up at Exclusion

Last but not least, our friends at 23red have put together a provocative and high-energy panel that dares to challenge the norms and ignite change. Join us for a dynamic session featuring influential leaders and disruptors who excel in marketing strategies that eliminate gender bias, redefine sports representation, and address women’s health inequalities. Discover how technology can be transformative. Expect candid truths, bold insights, and a powerful call to action in this unapologetic push for inclusivity.

**VOTE HERE**

Thank you for reading, and happy voting!