Salesforce’s new innovations empower retailers to conduct business anytime, anywhere

Did you know, 25% of shopping is expected to happen beyond retailers’ websites, apps, or physical stores by next year?

Salesforce data reveals this number and this indicates the changing scenario of digital shopping.

To succeed in the all-digital omnichannel shopping landscape, retailers must embrace new emerging channels to offer flexible shopping options with a connected digital experience.

Therefore, **Salesforce,** the most innovative platform has rolled out new innovations and partnerships to help retailers deliver connected and personalized shopping experiences faster than ever.

**Outsource Salesforce, a Salesforce Consulting company **brings you an overview of these innovations that combine the power and agility of the Salesforce platform with an expansive ecosystem. Read on!

Salesforce new integrations make retailers future-ready

The new integrations recently announced in Salesforce enable retailers to adapt to new channels faster to create shopping experiences that suit their customers’ needs and expectations. These new integrations are-

• Salesforce Payments includes PayPal at Checkout: Retailers using Salesforce payments will now have more options to minimize check-out frictions with Paypal’s payment gateway. Adding Paypal with a simple click, brands can now offer pleasant check-out experiences. This feature will generally be available from February 2022.
• Digital portal for B2B Wholesale Retail: Salesforce ISV partner XCentium built a digital portal on Commerce Cloud for fashion and wholesale apparel companies to support resupply of goods in season, pre-season ordering, and automated interactions across service and sales teams. Retailers can access the features of Salesforce Commerce for B2B Wholesale Retail from January 2022 onwards.

Optimize customer experience with digital intelligence from Datorama and Tableau

Salesforce digital intelligence tools like Tableau and Datorama are connected with commerce and marketing data for providing personalized experiences. The new features of **Datorama and Tableau h**elp businesses connect and view their data from marketing campaigns with order data from Salesforce Commerce Cloud and Amazon. These tools provide real-time insights and analytics to improve ROI, revenue, and grow relationships.

Salesforce Social Commerce platform hosted by Alibaba Cloud supports e-commerce across China, including social networks and CN websites.

Wrap Up

These innovations will surely help retailers create agile digital strategies and connect with customers, no matter wherever they are. As a diligent [Salesforce Consulting company,](https://outsourcesalesforce.com/salesforce-consultation/) we help you leverage the Salesforce platform to its full potential for driving growth. Reach out to our Salesforce experts today!